2006 Kia Sorento on 2040-cars

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2015 Kia Rio freshens up for France

We've always felt that the current-generation Rio is styled with European flair, so good on Kia for showing its refreshed new look here at the Paris Motor Show.
The B-segment hatchback's aggressive looks get modestly more so for the new model year, with a revamped tiger nose grille and new light fixtures, along with a pair of hash marks in the fog lamp area. To us, the current car, introduced for 2012, still looks quite fresh, but we like the subtly new light fixtures and suite of new wheel designs.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

Kia's regionally inspired concepts converge on Las Vegas [w/poll]

Kia has, over the past couple of weeks, been steadily streaming an array of concept cars it's prepared for SEMA this year. But with the doors now open at the Las Vegas Convention Center, it's now released the full monte – so to speak – including one we hadn't seen before at all. The lineup takes a geographic approach, each representing a different region in this great country of ours, and each is based on a different model in the company's product line. Arguably the most outlandish is the A1A Optima. The sedan has been converted into a four-door convertible, taking its name and inspiration from the coastal highway in Florida. The project was carried out by Lux Motorwerks, which reinforced the Optima's bodywork for the chop job, fitted suicide rear doors, and painted it a bright shade of turquoise. It rides on 20-inch HRE alloys, with an interior trimmed out in cream leather and titanium accents. A coilover suspension drops it down to the tarmac, and a new exhaust system helps with the turbo four's sound. Next up is the PacWest Adventure Sorento, inspired by the Pacific Northwest with a woodsy approach. The Sorento crossover has been customized by LGE-CTS Motorsports with a candy-effect green paint job and matte black trim, tubular bumpers, a raised suspension, off-road tires, a snorkel for fording streams, and a pop-up tent on the roof. They're joined by the Photo Safari Sedona, which is a new addition we hadn't seen until now. The minivan has been thoroughly transformed into a rolling observation point for shutterbugs in the wild. The rear section has been converted into a pickup bed, the seats have been swapped out for deploying buckets to get closer to the action, and the whole thing rides on an air suspension with off-road tires on 17-inch wheels. It's even got an iMac workstation on board for processing photos. In short, it's everything you could want to embark on a photographic adventure in the Northeast – or anywhere else for that matter. Finally there's the Mud Bogger, a Forte Koup inspired by the South. It's jacked up four inches on an off-road suspension, with an open rollback vinyl roof to let in the elements. The bodywork has been painted a deep shade of blue, offset by the white powder-coated roll cage, brush guards, and wheels. And the interior has been stripped out and fitted with Sparco racing seats. Kia has also brought the Ballast Point Sedona back to the show this year.