2005 Kia Sorento Lx Sport Utility 4-door 3.5l on 2040-cars

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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Kia previews upcoming Niro hybrid crossover

Kia is gearing up to launch a new hybrid crossover. Called the Niro, it's touted as the first of its kind in South Korea. And here we have our first glimpse of what it will look like. Previewed in this pair of teaser renderings, the Niro will be a dedicated hybrid crossover. The automaker says that the powertrain will be based on a 1.6-liter version of Hyundai's Kappa engine producing 105 horsepower and 108 pound-feet of torque. That seems a little low to us for an engine that size, considering that the same size engine in the Rio produces 138 hp and 123 lb-ft, but we'll see how the final specs work out. It's slated to be paired to a six-speed dual-clutch transmission, an electric motor good for another 47 hp, and a 1.56-kWh battery pack. The hybrid powertrain will be packed into a compact crossover with what looks to be a fairly sleek design. Up front, you'll see the brand's signature tiger-nose grille, angular headlights, sculpted flanks, a relatively high belt line, and an aggressive rear end. Of course, the wheels on the final version won't fill the wheel wells quite as much, and you can expect them to be wearing narrower tires with low rolling resistance, as befits a dedicated hybrid. The Niro name was previously applied to a more rounded crossover concept unveiled at the 2013 Frankfurt Motor Show. The production model with its hybrid powertrain will form part of Hyundai-Kia's endeavor to reduce its average fleet fuel consumption by 25 percent by 2020. It's slated to launch in some markets in the first half of next year. Related Video:

Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.