2005 Kia Sorento Lx Sport Utility 4-door 3.5l on 2040-cars

Auto blog

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia Trail'ster Concept brings traction for the Soul in Chicago

Kia teased its hybrid all-wheel drive Trail'ster concept prior to the 2015 Chicago Auto Show debut, but the company kept some of this off-road Soul's biggest features a secret. Designed both to go off the beaten path and drive efficiently in the city, the company's designers in California added 2.5-inches of extra ground clearance and aluminum skid plates to give the hatchback a more rugged appearance. Drivers can also let the weather into the cabin thanks to a retractable canvas roof. However, the Trail'ster's most intriguing feature is its drivetrain. With a platform still based on the production Soul, up front there's a 1.6-liter turbocharged four-cylinder with stop/start churning out 185 horsepower and 185 pound-feet of torque through a six-speed automatic gearbox. The gas engine exclusively runs the front axle; at the rear there's an electric motor with 35 hp and 100 lb-ft with a 1.2-kWh lithium-ion polymer battery under the cargo floor providing assistance. The whole system produces a total output of 220 hp and 285 lb-ft of twist, and the Kia claims, the concept could even run two or three miles purely on electric power. There's no physical connection between the internal combustion engine at the front and electric in the rear. Under low-throttle situations, the electric motor runs exclusively, but under most driving conditions, the all-wheel drive system provides extra traction and a bit more acceleration. Kia claims that if it put this layout into production it would offer 25-30 percent better city fuel economy and a 5-10 percent improvement on the highway compared to the current 2.0-liter powertrain in the Soul. That works about to about 30 miles per gallon city and 34 mpg highway, based on the maximum figures. The automaker isn't saying anything official yet, but it's at least hinting that a system like this could end up in the Soul one day. "The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," Tom Kearns, chief designer at the Kia Design Center of America, said in the model's announcement.

2019 Kia Niro EV starts at $1,500 more than Hyundai Kona Electric

Pricing for the 2019 Kia Niro EV has been revealed, and it has the highest starting price of any Hyundai or Kia electric car that we know the price of right now – assuming the Soul EV won't be pricier. The base price for the Niro EV EX is $39,495 before the federal tax credit. With the credit, the price falls to $31,995. The top trim Niro EV EX Premium jumps up to $44,995 before the credit, and $37,495 after it. For the extra $5,500, the Niro EV EX Premium adds a sunroof, real leather trim, heated and ventilated front seats, eight-inch touchscreen, navigation and wireless phone charging. The standard Niro EV is still well-equipped with standard adaptive cruise control, seven-inch touchscreen, lane centering, automatic emergency braking and blind-spot warning. Each also comes with standard DC fast charging capability. In comparison, the 2019 Hyundai Kona Electric starts at $37,995 ($30,495 with tax credit), which is $1,500 less than the Niro. The Kona is a bit smaller than the Niro, though it also offers more range than the Niro with 258 miles versus 239. The Chevy Bolt EV's base price is the cheapest at $37,495, but the tax credit has been reduced for the Chevy to $3,750 – and Chevy isn't dropping the price any to compensate. That means with the credit, the Bolt EV ends up the most expensive of these three at $33,745. The Bolt EV doesn't include DC fast charging as standard, either, and its EPA-rated range is a mile shy of the Niro's.