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Kia Forte and Forte5 bring fresh new duds to Detroit

The Telluride concept may be the biggest news from Kia in Detroit this year, but it's not the only new metal the Korean automaker has on display at Cobo. Alongside it, Kia also rolled out new versions of the Forte. As before, Kia offers the Forte in both sedan and Forte5 hatchback trim, and each got its own set of updates. Both feature distinct front-end styling, with a tiger-nose grille that stretches width-wise to join the more angular headlights and more closely resemble the snout on the all-new Optima. The sedan and hatchback also feature their own unique LED taillights. And inside they both feature a new 7-inch infotainment display powered by Kia's UVO system, soon to support Apple CarPlay and Android Auto. The Forte now comes in three trim levels – based LX, loaded EX and a sporty S (in between the two on the sedan) or SX (at the top of the line for the hatchback). Of course, the sedan ends with a trunk at the back and the hatchback with a liftgate, but they also receive slightly different powertrain options. Every version comes with a 2.0-liter inline four mated to a manual or automatic transmission with six speeds – save for the Forte5 SX. That remains the enthusiast's choice with a 1.6-liter turbo, mated to either a six-speed manual or a new seven-speed dual-clutch transmission. All that's left now is for Kia to reveal the new two-door Forte Koup, but we'll have to hold on for that to come at a later date. In the meantime, you can scope out the live images of both new models from the floor of the Detroit Auto Show, and watch the full Kia press conference with live reaction below. 2017 Forte overview Compact Sedan Receives Updated Design, New Powertrain and Advanced Tech, Including Android Auto and Apple Car PlayTM - 2017 Forte adds 2.0-liter engine, plus updated six-speed automatic transmission - Advanced driver assistance features including Autonomous Emergency Braking, Rear Cross Traffic Alert, Front Collision Warning, and Dynamic Bending Lights3 are newly available - Sporty S trim pumps up Forte's sport factor with exclusive interior and features Irvine, Calif., Jan. 11, 2015 – The Motor City today got an up close look at the refreshed 2017 Forte when Kia Motors America pulled the silk off the updated compact sedan at the North American International Auto Show in Detroit.

Hyundai, Kia and U of M studying 'highway hypnosis'

Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, Hyundai-Kia engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.
We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.
They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the National Highway Traffic Safety Administration, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.

Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.