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Kia Rio hatchback facelift in Europe brings lots of new tech

Earlier this year, Kia put a fleet of Rio hatchback prototypes on the road in Europe wearing near full-body camouflage, which was a lot of secrecy for what was expected to be a minor facelift. The South Korean automaker has revealed the final product in Europe with an unforeseen bounty of changes to increase efficiency and bolster technology. The cosmetic formula doesn't deviate much, a narrower tiger grille sitting over a thicker bumper with reshaped fog light housings. At the corners, all Rios will come with full LED lighting. The color palette grows with the addition of Perennial Grey and Sporty Blue, the latter hue seeping into the cabin with a blue color pack that brightens up the dashboard, seat bolsters, arm rests, and contrast stitching. The GT-Line goes monochrome with a black interior offset by white piping and stitching, and a carbon-fiber-effect dashboard. Every model comes with a height-adjustable driver's seat, which is an optional upgrade for the passenger's seat. New 16-inch, eight-spoke wheels will also be available. Under the hood, Kia debuts an EcoDynamics+ powertrain with new 1.0-liter Smartstream mild hybrid gas engines in two outputs that replace the 1.0-liter Kappa engines. The Rio marks Kia's first application of a 48-volt mild hybrid system, the belt-driven integrated starter generator programmed to extend its shutdown time to increase fuel economy. The 99- and 118-horsepower outputs match the previous engines, but in the 118-hp version torque rises from 127 pound-feet to 148. Both mills will offer three drive modes, Normal, Eco, and Sport. Squeezing out more efficiency for buyers who stick with the standard manual transmissions, Kia engineers developed a clutch-by-wire. Instead of a mechanical linkage, electronics control the clutch actuation. Combined with an update to make the engine start/stop system dependent on pressing the brake and the clutch instead of just the clutch, manual-equipped Rios expand the time the engine is shut off when coasting to a stop. The other two engines in the lineup will be new versions of the 1.0-liter with 99 hp that will come with a six-speed manual transmission as standard instead of the five-speeder, and naturally-aspirated 1.2-liter with 83-hp. A seven-speed dual-clutch transmission will be optional.  Inside, the dash cluster fits a 4.2-info screen with higher resolution.

Kia's Super Bowl ad parks the Optima in a Walken closet

Kia has a weird marketing strategy to sell the Optima in its Super Bowl commercial titled Walken Closet. The humorous spot stars actor Christopher Walken who appears to live in a closet, and he describes the South Korean brand's midsize sedan as "as the world's most exciting pair of socks." Walken is famous for his unique voice, and he enunciates Kia Optima in this ad like no one else can. The ad markets the Optima as the midsize sedan for customers who want something more exciting from the segment. According to Walken, other vehicles are like beige socks, but the Kia has "pizzazz." Comparing a vehicle to a pair of socks still doesn't get the heart racing, though. You can watch a 90-second version of Walken Closet above. Kia will premiere the 60-second cut during the four quarter of the Super Bowl. CHRISTOPHER WALKEN ADDS "PIZZAZZ" TO KIA MOTORS' SUPER BOWL COMMERCIAL FOR THE ALL-NEW OPTIMA MIDSIZE SEDAN Kia is the First Brand to Utilize a New Technology Solution from Influential That Taps IBM Watson for Influencer Identification as Part of Multifaceted Marketing Campaign Extended cut of "Walken Closet" can be viewed now at YouTube.com/Kia; 60-second broadcast version will debut during the fourth quarter of Super Bowl 50 #AddPizzazz social media campaign includes partnerships with Mobile First influencer platform Influential, social media creator network Niche, and lifestyle apparel brand Stance, to engage creators and generate content across a variety of channels IRVINE, Calif., February 2, 2016 – There's no one quite like Christopher Walken – he is an original. And in Kia Motors America's (KMA) 2016 Super Bowl commercial, the Academy Award-winner employs a colorfully stylish sock to demonstrate how the next generation Optima stands out in the midsize sedan segment filled with entries that look and drive the same. Premiering today on YouTube.com/Kia – and set to air in the fourth quarter of the big game – "Walken Closet" is the centerpiece of Kia's multiplatform campaign spotlighting the all-new 2016 Optima as the vibrant alternative for those searching for more in a vehicle segment whose hallmarks are basic, boring and uninspired. As Walken explains in the spot, "There are two kinds of people in this world. Those who are content to blend in ... then there are those who expect more. They're exciting.

2020 Kia Soul gets fuel economy ratings boost

Federal fuel-economy ratings are out for the all-new 2020 Kia Soul and show that the switch to the 2.0-liter four-cylinder engine also found in the Forte sedan has turned the boxy compact crossover into more of a fuel-sipper compared to its predecessor. When operated in Eco driving mode, the EPA rates the Soul fitted with the 2.0-liter engine at 35 miles per gallon on the freeway and 29 mpg in the city for a combined 31 mpg. Otherwise, the same model is rated at 27 mpg in the city, 33 on the highway and a combined 30 mpg. Versions fitted with the 1.6-liter turbocharged seven-speed top out at 27/32/29 mpg, while the 2.0-liter offered with a six-speed manual delivers 25/31/27 mpg. The outgoing Soul fitted with the 1.6-liter engine maxed out at 28 mpg combined, while the more powerful outgoing 2.0-liter version was rated at 27 mpg combined. The ratings for the 2020 Soul easily outperform the 2019 Jeep Renegade, another compact crossover, which is rated 22/30/25 mpg in its top configuration, but are short of the 2019 Nissan Kicks, which gets 31/36/33 mpg. Kia is pairing the 2.0-liter engine with its Intelligent Variable Transmission, its version of a CVT, for the 2020 Soul as well as the six-speed manual. It offers 147 horsepower and 132 pound-feet of torque. The turbocharged 1.6-liter twin-scroll four-cylinder mates with a seven-speed dual-clutch automatic transmission and offers 201 hp and 195 lb-ft of torque. The standard version of the 1.6-liter makes 130 hp and 118 lb-ft. Still to come, and not yet rated, is the Soul EV, which borrows its electric motor and 64 kWh battery pack from the Niro EV and Hyundai Kona Electric, offering 201 hp and 291 lb-ft of thrust. It's expected to have a driving range of more than 200 miles, accommodate DC fast charging and go on sale sometime later this year. We still don't have pricing for the gas-powered versions, which are set to hit showrooms in the first half of this year.