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Kia hires Morpheus from The Matrix for Super Bowl ad

News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads got out in December of last year, but other than the fact that the coming K900 flagship would carry the day, we knew nothing about the spot. Now AdWeek has revealed that it is Morpheus - he of The Matrix and guru for The One - who will guide us into a previously inconceivable reality in which Kia is a luxury car maker.
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.
It's Kia's fifth straight trip to the Super Bowl so it knows what to expect, but the task Morpheus has this time - to free your mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.

Next-gen Kia Sportage teased in sketches

Kia is providing an early peek at the fourth-gen Sportage ahead of the crossover's debut at the 2015 Frankfurt Motor Show on September 15. The latest design comes from Kia's European design center, which is also located in Frankfurt. While sketches like this can often embellish the details, everything here appears largely in line with previous spy shots. Up front, the latest Sportage wears a low-slung grille with the complicated shape of its brand sibling, but the new swept-back LED headlights along the hood are the major change. At least in these sketches, they give the CUV a very stylish shape. The roof arches back to give a coupe-like silhouette, and glass appears to hide the B-pillar for an airy look. At the rear, LED taillights stretch all the way across the hatch. The automaker promises the "most refined high-quality cabin yet" in the release of these sketches, and it looks like an uncluttered place to be. We look forward to seeing how Kia's designers translate these details from ink to metal in Germany. Related Video: DYNAMIC ENERGY: THE NEXT-GENERATION KIA SPORTAGE Frankfurt unveil of all-new Sportage Dynamic new styling Most refined high-quality cabin yet Kia Motors will reveal its all-new Kia Sportage for the first time globally on 15 September, at the 2015 Frankfurt International Motor Show. Entering its fourth-generation, the all-new Sportage features a bold, progressive design, which exudes power and agility from every angle. The dynamic compact SUV styling creates visual harmony out of the tension between bold, precise feature lines and dramatically-sculptured bodywork. Inside, the all-new Sportage marries simple, modern style with rich material quality for Kia's most refined, highest-quality cabin to date. With the design of the new model led by the brand's European design centre – located in Frankfurt – the all-new Sportage represents the future face of Kia.

Kia Soul EV will start sales in five more states by June

The Kia Soul EV has proven itself to be enough of a hit that it will be headed to Texas and four other states by this summer. Yee-haw. The Soul EV, which started US sales in California late last year, will go on sale in the Lone Star State, as well as Georgia, Oregon, Washington and Hawaii by June. Kia says residents of those states have "expressed significant interest" in the Soul EV, and notes that those five states have more than 1,800 publicly available charging stations combined. Other states will get the Soul EV next year. The Soul EV just won the first-ever Canadian Green Car of the Year Award from journalists in the Great White North. The Soul EV, notably associated with those grooving hamsters in the TV ads, beat out the Honda Fit, Subaru Legacy and Toyota Camry Hybrid. The Soul EV starts at $33,700 and has a single-charge range of 93 miles and delivers 109 horsepower. We've got Kia's press release on the expanded sales areas below and our Quick Spin of the Kia Soul EV for you right here. Related Videos: KIA MOTORS AMERICA EXPANDS SOUL EV AVAILABILITY TO FIVE ADDITIONAL STATES Hot-Selling Soul Electric Vehicle Will be Available for Sale in Georgia in Q2; Oregon, Washington, Texas and Hawaii Anticipated in June Expansion into five new states underlines Kia's commitment to green mobility and its fun and funky alternative fuel vehicle Solid infrastructure and consumer demand propel Soul EV beyond California IRVINE, Calif., March 25, 2015– Following the successful launch of the Soul EV late last year in California, Kia Motors America (KMA) is proud to announce it is expanding availability of its fullycharged urban runabout into five new states: Georgia, Texas, Oregon, Washington and Hawaii. Electric vehicle demand has been growing in these states, and consumers there have expressed significant interest in Soul EV. And with more than 1,8001 charging stations combined, the robust EV infrastructure within these markets makes battery-powered travel convenient and an increasingly appealing choice for consumers. Within each state, select Kia retailers will be certified to sell and service the Soul EV, and customers will have access to charging stations installed at these facilities. The Soul EV-authorized Kia dealership locations will be announced closer to the Soul EV's on-sale date in the expansion states later this year. Additional markets are set to come online in 2016.