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Kia recalls over 50k new Soul compacts over steering issue

Kia is recalling certain 2014 models of its adorable Soul due to a bad adhesive used in the steering system. According to the bulletin from the National Highway Traffic Safety Administration, the "thread-locking adhesive" that attaches the plug between the pinion gear and steering gear assembly could come loose.
Should that happen, the condition could lead to a "loss of steering," which, of course increases the likelihood of a crash. The 51,641 affected cars were built between July 21, 2013 and January 17, 2014. There have been no reported accidents, let alone injuries or deaths due to this issue.
Kia is in the process of notifying owners of the affected vehicles as well as dealers in possession of the faulty Souls.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia confirms Soul EV headed to US, cue the electric hamsters

Kia has been toying with the notion of an electric vehicle for years now. In the two years since the Korean automaker revealed the Ray EV concept, rumors of a battery-powered production vehicle have persisted, evidenced most recently by spy shots showing an electric version of the Soul hatchback this past July. Now Kia has officially announced that the Soul EV is heading for production.
Although Kia has yet to reveal official photos or specifications, this is the first confirmation we've received that the Soul EV is indeed headed for a showroom near you. Set to arrive sometime next year, the Soul EV promises to pack an as-yet unspecified arrangement of electric motors and batteries and visual cues that aim to improve the vehicle's aerodynamics and differentiate it from the conventionally powered Soul.
We'll have to wait until its debut approaches at an undetermined upcoming auto show in the US for more details, but for now you can delve into the official announcement below and scope out those same spy shots in the gallery above.