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2017 Kia Niro hybrid's $23,786 price undercuts the Toyota Prius

We're close to the commercial launch of Kia's hybrid crossover, the pointless-record-breaking but decidedly "solid" Niro. The ad campaign has begun with Melissa McCarthy voicing the TV spots, and with the Super Bowl tease already in full swing, curious customers are going to want to know what they'll have to shell out for the fuel-sipping family car. Kia has announced that the Niro will start at a base MSRP of $23,785. The 50 mpg (combined) Niro FE's sub-$24k price includes 16-inch wheels, keyless entry, a seven-inch touchscreen display with rearview camera, and Apple CarPlay and Android Auto. The $24,095 LX adds push-button start, roof rails, and LED rear lighting. The LX also offers the $1,450 Advanced Technology Package, adding forward collision and lane departure warnings, and autonomous emergency braking. At $26,595, the EX provides heated seats, a leather-wrapped steering wheel, LED daytime running lights, fog lights, and heated power folding mirrors. It also includes a few driver assistance features, such as blind spot detection, rear cross-traffic alert, and lane change assist. A $2,300 Advanced Technology Package includes a power sunroof, smart cruise control, the collision and lane departure warnings, and autonomous emergency braking. Just below the Touring trim is the Launch Edition at $28,895. It comes in either Snow White Pearl or Aurora Black Pearl paint with a unique metallic grille and Hyper Gray 18-inch alloy wheels. It includes an eight-inch touchscreen navigation system and an eight-speaker Harman Kardon sound system. Topping the line is the $30,545 Niro Touring, which includes a power sunroof, park assist, heated and ventilated seats, heated steering wheel, and the Harman Kardon premium sound system. This level also offers the Advanced Technology Package, and $1,900 adds HID headlights, wireless phone charging, smart cruise control and the warning and braking systems offered at the other trim levels. Unfortunately, both the Touring and the Launch Edition suffer in fuel economy, at 43 mpg combined. For comparison, the base Kia Niro comes in $1,765 cheaper than the just slightly more efficient Toyota Prius's $25,550. The Ford C-Max Hybrid starts at $24,995, and falls short by about 10 mpg. The Niro is about the same price as the slightly larger, but much less efficient Hyundai Tucson.

Kia reveals Niro concept in Frankfurt, by Frankfurt and for Frankfurt

Although the Frankfurt Motor Show may be home turf to a half dozen German automakers, Kia won't have far to go when it wheels its new concept over to the Messe for the exposition in a couple of weeks. That's because the show car you see here was designed less than a kilometer away from the convention center at Kia's European design center.
It's called the Niro, and it's designed to gauge public interest - particularly the European public's - for a potential new B-segment model. Kia's not saying much else about the project, only that it was directed by its chief European designer Gregory Guillaume and that it "combines a mischievous character in a clearly robust and substantial yet stylish bodyshape" and that it incorporates stainless steel and other materials into its shape.
What we can see from the images (which you can view in the gallery above) distributed with the press release (below) is a compact crossover coupe with Kia's trademark grille (part of the neon green accents), a contrasting greenhouse, and butterfly doors to access a molded cockpit with widescreen infotainment display. For more than that, though, we'll have to wait until the concept is revealed in Frankfurt on September 10.

Hyundai and Kia will offer AI assistants in 2019 cars

Hyundai and Kia both have reputations as early adopters of in-car tech, and that's truer than ever now that voice assistants are becoming a practical reality on the road. The Korean automakers have revealed that they plan to include AI assistants in their new cars starting from 2019, with every vehicle being "connected" by 2025. As Hyundai explained, they've been working with SoundHound to create an Intelligent Personal Agent (based on Houndify) that both makes proactive suggestions (such as reminding you of a meeting) and offers remote control of both your car and your home. This sounds a whole lot like what other voice assistants do, but the car brands are counting on support for "multiple-command recognition" as the ace up their sleeve. If you tell your car to check the weather and turn on the lights at the same time, it'll do both instead of scratching its head like so many other AI helpers. You won't have to wait until 2019 to see the technology in action. Hyundai will unveil Intelligent Personal Agent at CES 2018, and it'll test a "simplified" take on the Agent in hydrogen fuel cell cars slated to drive on South Korean roads throughout the year. It's hard to say if IPA will have an advantage over companies borrowing "off-the-shelf" AI like Amazon Alexa or Google Assistant, but it's more the ubiquity that will be important -- you won't have to buy a premium-priced model to treat your car like a smart home hub.Reporting by Jon Fingas for Engadget.Related Video: Image Credit: Hyundai Auto News CES Hyundai Kia Technology Emerging Technologies CES 2018