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Hyundai, Kia recall 270,000 cold-weather state vehicles over rust

Hyundai has announced plans to recall 240,000 Sonata and Azera models registered in the northern United States over corrosion caused by the use of road salt. Exposure to the salt can cause rust to form (we know, basic chemistry here), and that the corrosion can change the alignment of the rear wheels, according to Reuters.
Sonatas from the 2006 to 2010 model years, built between March 1, 2005 and January 21, 2010, and Azeras from the 2006 to 2011 model years, built between September 27, 2005 and November 22, 2010, are covered only if they were registered in the following states: Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Wisconsin and Washington, DC. So basically, every state from the Midwest, to the central Atlantic coast, to New England. It is unclear exactly how many Sonatas or Azeras make up the 240,000 total number.
Hyundai is also recalling 20,300 of its 2013 Santa Fe Sports, while sister company Kia is recalling 9,345 2014 Sorentos. This second recall only covers Santa Fe Sport and Sorento models with the base, 2.4-liter engine and front-wheel drive. Apparently, the front axle driveshaft can develop cracks and separate.

2014 Kia Soul SUV Styling Pack adds some aggression

Last month, Kia released a few photos of the European-market 2014 Soul ahead of its Frankfurt Motor Show reveal, and we happened to notice that the hamster box looked a bit different - a bit tougher. That's because Kia is adding an SUV Styling Pack to the car's options list, which includes the blacked-out lower fascias, wheel arches, side skirts and painted roof seen here.
At the time, we polled Autoblog readers if they thought bringing the optional visuals to SUV-happy North America was a good idea, and the voting split 70.3 percent in favor, 21.4 percent against, and 8.3 percent undecided.
At the present time, Kia representatives tell us that it has no plans to offer the SUV Styling Pack in our market, so you'll have to take a better look at it with our new gallery to decide whether its absence from North American order sheets is a tragedy or not.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.