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Next-gen Kia Optima previewed for New York Auto Show

To say the Optima is a vital product for Kia would be an understatement. In fact, the Korean automaker reports that the sedan has been its best-selling model in America for three years running. Replacing it with an all-new model, then, would be a big move for Kia, and that's exactly what it's gearing up to do. The all-new Optima is previewed here in a pair of teaser renderings, and the car is set to debut at the New York Auto Show. Though Kia has given us little in the way of information to accompany the drawings, it's clear that the design has borrowed heavily from the Sportspace concept that debuted in Geneva earlier this month – albeit in production form, and with a trunk instead of an extended roofline. The outgoing Optima was introduced five years ago and is built at plants around the world for local consumption, including in Georgia for the North American market. This will be the fourth iteration of the breed. KIA TO UNVEIL ALL-NEW OPTIMA AT NEW YORK AUTO SHOW Following its 2010 debut at the New York International Auto Show, the Optima became a catalyst for Kia Motors' tremendous growth and has been the brand's best-selling vehicle in the U.S. for three years running. Now, five years later, Kia will return to New York on Wednesday, April 1, for the world debut of the passionately designed and obsessively crafted all-new version of its popular midsize sedan. Related Video:

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Pope Francis chauffeured around Korea in a Kia Soul

Korea is not without its domestic automobiles that would be suitable for transporting a visiting head of state: the Hyundai Equus comes to mind. Failing that, a Genesis sedan would do the trick. Maybe even a Kia K900 or a Renault Samsung SM7. But those familiar with Pope Francis and his taste in transportation won't be surprised that His Holiness has chosen something decidedly more modest for his visit to South Korea.
Instead of a more luxurious sedan, the Bishop of Rome has elected to be driven in a Kia Soul, giving the high-roofed hatchback a bigger boost (in the Catholic world, at least) than any quantity of animated hamsters ever could.
The Soul, which was likely reinforced somewhat if the Swiss Guard got its way, was ready for the Holy Father upon his arrival. Francis slid into the back, rolled down the window and waved back at the welcoming party, including President Park Geun-hye. The Pope will reportedly be driven around in the Kia over the course of his five-day visit.