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Auto blog

Minivans and hybrids shopped by men and women equally

Men love fast, exotic cars, and women want something safe and practical – at least that is the way conventional thinking goes. But a new study challenges these old beliefs. According to the auto information aggregators at iSeeCars, both sexes shop for minivans and hybrids equally. The study also dug deeper into the different browsing habits between genders. For instance, women are twice as likely to shop for Kia and 67 percent more likely to shop for Hyundai. Men are seven percent more likely to buy American cars. Both sexes shop the German brands equally. It seems that men might be slightly greener in their shopping because they are twice as likely to browse electric cars and two and a half times more likely to look at diesels. Still, the old stereotype of men wanting a more performance-oriented car is not entirely false. They also are more likely to look at cars that cost over $45,000, and men are still more likely to buy a sports car. "Men like fast, flashy cars. They are performance oriented, even if they have to shell out more money," Phong Ly, cofounder and CEO of iSeeCars, said in an interview with CBS MoneyWatch. "Women are looking for the best value." The iSeeCars study got its data directly from dealers and online sellers like eBay Motors, then determined sex based on first name and excluded gender-neutral names. What it shows is that even if men might like browsing for fast cars, practicality and economy win out in the end. It's still fun to look, though. News Source: iSeeCars via CBS News MoneyWatchImage Credit: Shutterstock / Deklofenak Hyundai Kia Car Buying Minivan/Van Electric Hybrid

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

2015 Sedona shows Kia hasn't given up on minivans

Is it weird that one of the most exciting vehicles to arrive at the 2014 New York Auto Show is a minivan? Well, yeah, it's pretty odd. Still, with the design direction from Peter Schreyer, not to mention Kia's traditionally aggressive pricing, excellent warranty and solid list of high-end equipment, the new, 2015 Sedona could end up being a big winner for the Korean brand.
The design, which shares a lot of the styling that's been instigated by Schreyer since he joined Kia, looks just as good when shaped like a minivan. The grille and headlights clearly tie the Sedona to the likes of the Cadenza and K900, while features like its higher beltline and simple-but-stylish back end should do well with minivan buyers.
At first glance we aren't too enthused by the interior on the largest Kia, however. The dash looks rather plasticky, although the color scheme at work is pretty attractive. Of course, we'll need to get the big van out from under the auto show lights to render a final judgment on the cabin materials. On the space and versatility fronts, though, the Sedona looks like a winner. It will be available in either seven- or eight-passenger configurations, while the Captain's chairs on the seven-seat layout offer an ottoman that should make it even easier for the kids to fall asleep on family road trips.