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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

Kia to reveal 2015 Sedona minivan in New York

Hold on to your sippy cups, America. The Kia Sedona minivan may have gone to recess for the 2013 model year, but it mounted a quiet comeback for 2014 sporting the slightest of updates. Thankfully, those minor tweaks will only have to sustain it a short time. Kia knows it can't afford to nap for another year against strong rivals like the Honda Odyssey and Chrysler Town & Country, and the Korean automaker remains committed to duking it out in the kinshlepper segment. So committed, in fact, that Autoblog has learned it will launch its third-generation minivan at April's New York Auto Show.
As seen in these spy shots captured last August, the 2015 Sedona will incorporate styling cues from Kia's well-recieved 2012 KV7 concept, and it's predicted to feature more refined drivetrains and interior appointments, including Kia's latest UVO infotainment system and available rear-seat entertainment. We further expect fuel economy figures to get a nudge upwards thanks to fuel-saving features like electric power steering and direct injection.
Given the minivan segment's 'safety first' mindset, look for the next Sedona (known elsewhere as the Carnival) to offer a full quiver of active safety features, including blind-spot detection and a lane-departure warning system - two popular features the 2014 model does without.

Kia slices K900 pricing amidst slow sales

Kia is learning the same hard lesson that Volkswagen learned so many years ago – it's not easy for a volume brand to sell a luxury car. The K900 luxury sedan has suffered through slow sales, moving just over 1,300 vehicles last year, and now the South Korean company is trimming the cost of entry to entice consumers. A new K900 Premium lowers the sedan's price by $5,000, from $59,500 to $54,500, not including a $900 destination charge, Motor Authority reports. While the price is lower, previously standard items, such as LED headlights, Nappa leather and a 17-speaker Lexicon stereo have been packaged as part of a new Luxury trim, which will maintain the original starting price. The two-tier scheme will force consumers to make a new decision about their K900, but that won't extend to the brute under the hood. A 5.0-liter V8 remains a standard item, making even the K900 Premium a tempting option for anyone that values straight-line thrust in a comfortable package. What are your thoughts? Is Kia merely rearranging the deck chairs on a sedan-shaped Titanic, or do you think trimming the price will do some good for the slow-selling K900? The new price is already reflected on Kia's consumer website, so head over, mess about and then come back and have your say about the move in Comments.