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Kia showcasing Optima T-Hybrid concept in Paris [w/video]

At the Geneva Motor Show earlier this year, Kia showcased a new diesel hybrid powertrain. And at the rapidly approaching Paris Motor Show, it will present that new technology in the Optima sedan concept you see here.
Called the Kia Optima T-Hybrid, the concept mates a 1.7-liter diesel with both a turbocharger and electric supercharger to a small electric motor and a 48-volt lead-carbon battery. The mild hybrid setup allows it to travel in electric-only model at low speeds and at cruise, regenerating brake power to recharge the battery. Kia said it chose the lead-carbon battery pack over lithium-ion because it's easier to recycle and does not require active cooling.
Because the powertrain is still under development, Kia isn't saying what kind of fuel economy or emissions figures it gets in the Optima T-Hybrid concept, but it is targeting a "significant reduction" in emissions and fuel consumption, while delivering 15 to 20 percent more power. Check out the system in action in the video below.

Kia Trail'ster Concept brings traction for the Soul in Chicago

Kia teased its hybrid all-wheel drive Trail'ster concept prior to the 2015 Chicago Auto Show debut, but the company kept some of this off-road Soul's biggest features a secret. Designed both to go off the beaten path and drive efficiently in the city, the company's designers in California added 2.5-inches of extra ground clearance and aluminum skid plates to give the hatchback a more rugged appearance. Drivers can also let the weather into the cabin thanks to a retractable canvas roof. However, the Trail'ster's most intriguing feature is its drivetrain. With a platform still based on the production Soul, up front there's a 1.6-liter turbocharged four-cylinder with stop/start churning out 185 horsepower and 185 pound-feet of torque through a six-speed automatic gearbox. The gas engine exclusively runs the front axle; at the rear there's an electric motor with 35 hp and 100 lb-ft with a 1.2-kWh lithium-ion polymer battery under the cargo floor providing assistance. The whole system produces a total output of 220 hp and 285 lb-ft of twist, and the Kia claims, the concept could even run two or three miles purely on electric power. There's no physical connection between the internal combustion engine at the front and electric in the rear. Under low-throttle situations, the electric motor runs exclusively, but under most driving conditions, the all-wheel drive system provides extra traction and a bit more acceleration. Kia claims that if it put this layout into production it would offer 25-30 percent better city fuel economy and a 5-10 percent improvement on the highway compared to the current 2.0-liter powertrain in the Soul. That works about to about 30 miles per gallon city and 34 mpg highway, based on the maximum figures. The automaker isn't saying anything official yet, but it's at least hinting that a system like this could end up in the Soul one day. "The Trail'ster concept is a near-future look at how the production Kia Soul would logically evolve into an AWD-capable version that's built to escape the city streets and roam into the mountain wilderness," Tom Kearns, chief designer at the Kia Design Center of America, said in the model's announcement.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado