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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia Sedona shows off new 'comfortable and futuristic' interior

Last month Kia coined a new, fourth-generation minivan and the term "Grand Utility Vehicle" to go with it. Known as the Carnival in its home market of South Korea, and as the Sedona here, Kia's given us a look at the "comfortable and futuristic" interior we can expect when the model goes on sale. We like the current Sedona, but the imminent upgrade is immediately clear and comprehensive even in photos. The automaker calls the interior design theme "Spatial Talents," which sounds like a superpower your home mover or the guy at U-haul has, but it refers to the how designers made the most of a slightly larger body and roomier interior. The minivan's wheelbase grows 1.2 inches, overall length extends by 1.6 inches, 1.2 of that being rear overhang, and width gets an extra pip of 0.4 inches. Depending on market, seating arrangements for seven, nine or 11 people will provide more room for every occupant in every row. The star draw is the instrument panel, where Kia placed the 12.3-inch digital gauge cluster and 12.3-inch infotainment screen in a cohesive enclosure under a single pane of glass. A full-width horizontal band separates the upper and lower areas of the instrument panel, vents tucked discreetly into the contrasting divider. Below that, dedicated buttons and another screen offer radio and climate controls, a shift-by-wire rotary knob set atop the transmission tunnel where a bulkier shift lever currently sits. More upscale materials are laid throughout the cabin. Second-row passengers benefit from new USB outlets on the front seatbacks, nets to hold electronic devices, and a storage drawer at the base of the rear console.     The only engine available in our Sedona is a 3.3-liter V6 with 276 horsepower and 248 pound-feet of torque. The next-gen Sedona will likely follow the powertrain lead of the new Sorento. That means a 2.5-liter turbocharged four-cylinder putting out around 277 horsepower and 310 pound-feet, and a 1.6-liter turbocharged four-cylinder hybrid with 227 hp and 259 lb-ft.   The Carnival goes on in South Korea in the third quarter of this year, with rollout to global market following that. Related Video:

Kia previews drop-top Optima for SEMA

You don't see a lot of four-door convertibles these days, but that's just what Kia has in store for the SEMA show this year. It's called the A1A, and it's based on the Optima sedan you can pick up at your local showroom. Just don't expect this one to go into production anytime soon. The Kia Optima A1A concept is just one in a series of regional specials that the Korean automaker is preparing for the tuner expo in Las Vegas. It's already given us glimpses at a Sorento inspired by the Northwest Coast, and a Forte Koup that pays tribute to the South. The Optima A1A joins in on the action to represent Florida, adopting not only an open-air body-style but also suicide rear doors and 20-inch chrome wheels fitted on a dropped coilover suspension. It's all done up in bright teal with an off-white leather interior. The turbo four produces the same 245 hp as stock, but is fitted with a high-performance exhaust. It's one of six concepts - four of them never seen before - that Kia will be presenting at SEMA this year, and we're looking forward to seeing what the next one will look like before there'll all presented in full on Tuesday. Related Video: KIA'S 2015 SEMA PRESS CONFERENCE INFORMATION America's wanderlust is found from coast to coast and everywhere in between. The A1A Optima takes inspiration from the iconic Florida A1A highway by letting the sunshine in and taking the all-new 2016 Optima in a new direction with its sliced top, shortened windshield and room for four. Reinforced steel tubes have been discretely hidden within the body so that the vehicle retains a rigid structure. The back doors of the A1A Optima swing open on rear-mounted hinges, adding a touch of whimsy and fun while complementing the roadster style. A gleaming set of 20-in. wheels are bolted to a Ksport coilover suspension, which dramatically lowers ride height. Soft butter-cream leather bucket seats up front and custom double buckets in back are separated by extended armrests and a custom center console. The powerful 245-horsepower turbocharged four-cylinder engine is combined with a high-performance exhaust. Kia Motors America will unveil four all-new custom vehicles at its press conference Tuesday, November 3 at 9:00 AM, booth #10809