2007 Kia Rondo Ex Wagon 4-door 2.7l on 2040-cars

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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2018 Kia Stinger vs. other luxury hatchbacks compared by the numbers

Ten years ago, if you had told us that one of the many new luxury segments to develop would be sedan-style hatchbacks, we'd have said you'd lost your mind. And yet, here we are today with not one, but four cars competing in just such a niche upscale segment: The Kia Stinger, Buick Regal Sportback, BMW 3 Series Gran Turismo and Audi A5. That's just in one size and price bracket. Two of the manufacturers listed here make larger versions of each luxury hatchback. We aren't entirely sure how it happened, but we're not going to complain, because we love the idea of a car with almost no compromise: luxury features, sporty performance, and plenty of practicality. Try Autoblog' s Car Finder to search for your next new vehicle. One of the reasons we're taking a look at these cars right now is that Kia has recently released pricing for its entry in the segment, the Stinger and Stinger GT. Buick wasn't far behind with the Regal Sportback and Regal GS, nor was Audi with the A5 and S5. So it seemed like an appropriate moment to look at the numbers and see which come out ahead or behind, with victors in each category highlighted with bold and underlined text. What we found when comparing these cars' statistics is that each one has a clear area of expertise. For performance, it's hard to beat the four-cylinder Kia Stinger and the V6 Stinger GT. The four-banger has the most horsepower of the four cars, and is just behind on torque. The V6 has the most power and torque among the six-cylinder versions. The Stingers are also the second lightest of the group when equipped with rear-wheel drive, though they fall to third with all-wheel drive. Space is a split between the Buick Regals and BMW 3 Series Gran Turismos. The Buicks have the most cargo space with the rear seats up or folded by a significant margin. The BMW on the other hand generally offers more space for passengers. It's up to you what's most important. Compare these and other potential new vehicle purchases using our tool. When it comes to cost, nothing can beat the four-cylinder Regal's base price of under $26,000. But if a V6 is what you're after, the Stinger GT is the cheapest. Neither matches the Audi A5 and S5 for fuel economy, though. Both Audis have the highest numbers for city, highway, and combined EPA estimates. Related Video:

Autoline streaming live from Detroit Auto Show right now

As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer