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Wonder Woman Kia Sportage is anything but invisible

The spectacular partnering of Kia and DC Entertainment (the company we grew up loving as DC Comics) continues here at the New York Auto Show, with this Wonder Woman-inspired 2013 Kia Sportage. Ardent Autoblog readers will undoubtedly remember the fruits of earlier Kia/DC efforts: Batman Optima, Flash Forte Koup, Green Lantern Soul, Cyborg Forte, Aquaman Rio and Superman Optima Hybrid. (We're still trying to figure out who Cyborg is, too.)
The Wonder Woman Sportage, sporting the Amazing Amazon's particularly patriotic livery, is perhaps the most, eh, eye-catching super-Kia to date. (Actually, no, none of the superhero rides seared our eyeballs like Supe's hybrid.) Red, white and blue paint with spangled sides, an aggressively low body kit and a WW logo grille really sell the theme. Of course, The Lasso of Truth is represented too, showing up in the design as a subtle gold line that wraps around the bodywork.
As with the earlier DC concept cars, the Wonder Woman Sportage's real goal - aside from entertaining the kid-contingent of auto show goers - is to raise awareness for the We Can Be Heroes charity. The DC charitable program seeks to raise money and awareness about the hunger crisis in Ethiopia, Kenya and Somalia. Get a better look at Wonder Woman's crossover in our attached galleries and find the Kia press release below.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

In lifetime analysis, Kia Soul EV is way, way cleaner than diesel model

The heart of the matter is that the battery-electric Kia Soul is better for the environment. And not just because it doesn't create any emissions while on the road. From beginning to end, the Soul EV has a far lower environmental impact than its more conventional counterparts. TUV Nord, the German technical inspection group, says the Soul EV has a carbon footprint that is 40-percent smaller than the one from the diesel-powered Soul sold in Europe. That's factoring in everything from the materials that go into building the car to the recyclability once it's defunct to, of course, tailpipe emissions. Or lack thereof. Kia plans to start sales of the Soul EV in its native South Korea sometime this year and is keeping global sales expectations modest, saying it plans to make about 5,000 Soul EVs annually. The car will be priced at the equivalent of about $39,000 US in South Korea, though government subsidies will cut that down a bit. Kia hasn't set an official launch date for the car in the US, but expects for the Soul EV to be available to Americans by the end of the year, Kia US spokesman James Hope told AutoblogGreen. Check out the press release about the Kia Soul EV's TUV Nord score below and read our First Drive impressions of the model here. Kia Soul EV earns whole-life environmental certificate - Soul EV achieves major TUV Nord Life Cycle Assessment (LCA) certificate - ISO 14040 certification considers whole-life environmental impact of Soul EV (SEOUL) June 18, 2014 – The Kia Soul EV has become the latest model from the Korean brand to earn important certification for its outstanding whole-life environmental credentials. TUV Nord, an independent technical inspection organisation, has certified the new Kia Soul EV according to the ISO 14040 Life Cycle Assessment (LCA) standard. LCA examines the environmental impact of both the car and the overall manufacturing process throughout its whole life, taking into account factors such as choice of materials, tailpipe emissions and recycling. Comparing the Soul EV to its diesel counterpart currently on sale in Europe, the zero-emissions electric vehicle scored particularly strongly for 'Global Warming Potential', emitting 39.7% fewer greenhouse gases over the whole life of the vehicle, such as carbon dioxide and methane.