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A hotter hamster wheel | 2017 Kia Soul Turbo First Drive

Finally. Finally. After much teasing, taunting, and auto show concepting, Kia is making its funktastic hatchbox, the Soul, with a turbocharged engine. The new, 2017 Soul Turbo takes all the good things about the standard car – the space, style, comfort, and long list of standard and optional equipment – and adds a dose of performance, courtesy of the 1.6-liter turbo four-cylinder also used in the Forte5 SX and Forte Koup, as well as Hyundai's Elantra Sport and Veloster Turbo. It was a long time coming. According to Kia, consumers like the Soul – to the tune of almost 150,000 units last year – but aren't as fond of its previous two-engine lineup, which previously topped out at a 161-horsepower, 150-pound-foot naturally aspirated four-cylinder. Alongside all-wheel drive, more power was at the top of the customer wish list. While all-wheel drive is absent here – the packaging is too tricky and the cost too high, Kia tells us – the Soul Turbo hits a market white space, offering small CUV utility with entertaining but not overwhelming straight-line performance. This is, in the end, a higher-power version and not a full-on performance model, and the changes were made without compromising the friendly look and comfort we like. Yes, the Turbo-specific 18-inch wheels look lovely, but they're shod in the same 45-series all-season rubber as the 18s available on other Souls. And while the handsome leather-wrapped, flat-bottom steering wheel is sporty, the supportive-but-not-claustrophobic seats are a reminder that this is an everyday vehicle. Even the exterior accents – new front and rear fascias, side sills, red exterior badges and accents, and a dual-tip exhaust – aren't enough to overshadow the Soul's funky, friendly, and cute look. Even the oily bits aren't free of Kia's balanced approach. Admittedly, that's not entirely evident after looking at the powertrain details. The turbo 1.6-liter produces 201 hp and 195 lb-ft of torque, which isn't a lot for cars like the Veloster Turbo or Forte5 SX, but compared to other small CUVs and the Soul's 130-hp non-turbo 1.6-liter and 161-hp 2.0-liter, it's a big improvement. That 2.0-liter engine is likable, with enough low and mid-range torque that we can't complain about the 4,700-rpm peak, but the total figures are so low and the Soul's 3,163-pound curb weight so high, getting anywhere briskly means wringing everything out of it. The Soul Turbo does not have this problem.

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Albert Biermann, the man behind some of Hyundai's sportiest cars, retires

Hyundai Motor Group, which includes Kia and Genesis, made big news by announcing at the end of 2014 that it was bringing on Albert Biermann to its research and development division. He had spent just over 30 years at BMW and was in charge of the M division before he left. His time at Hyundai led to some of the company's best driving cars, which meet or beat the global competition. But now, the company has announced Biermann is retiring. At 65 years old, it's not entirely surprising that Biermann would be looking at retirement, and he seems to be leaving on good terms. "Korea will remain as my second home, and all of my colleagues at Hyundai Motor Group will always be considered part of my family. I would like to recognize that our success has always been based on the strong collective spirit of the many talented people at Hyundai, and I will value our unique achievements wherever I live," he said in a release from Hyundai. Fortunately, Biermann will still be an Executive Technical Advisor for the company. Specifically, he'll be advising on electrified performance cars. We say fortunately, because Biermann has been so involved in some of the company's best cars. He helped make the company's rear-drive-based cars such as the Kia Stinger and Genesis models so fun to drive. He also helped setup Hyundai's N sub-brand, and the N models are among the best sport compacts in the world. Assuming Hyundai has taken to heart many things from Biermann, and with his continued advising, the company should still be in a good position. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Hyundai Kona N Short Cut