Lx 1.6l Cd Front Wheel Drive Tires - Front All-season Tires - Rear All-season on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.

Kia Cross GT concept gives glimpse of future premium CUV

Kia is looking to bolster its premium-car lineup beyond newly conceived products like the Cadenza and Quoris. Perhaps the best evidence of this initiative, to date, is the Cross GT Concept that has just been unveiled at the Chicago Auto Show. Showing a larger, more premium crossover to slot in above the Sorento, the Cross GT Concept hints at a future product that could be what the ill-fated, body-on-frame Borrego never had a chance to be.
Compared to the current Sorento, the Cross GT Concept is 8.4-inches longer, 4.9-inches wider and rides on a wheelbase that is increased by 15.7 inches, and it shows a new possible styling direction for Kia as the automaker continues to attempt to venture up market. Some of the upscale styling cues include the clamshell hood. upright front end with signature Kia tiger nose grille and the multi-panel panoramic roof. The true luxury of the Cross GT is apparent inside where Kia has used real wood trim and rich leather on the seats, and there's also the buttonless, touch-screen infotainment system; rear occupants will have flat screen monitors with Internet access.
Based on a chassis shared with the rear-wheel drive GT Concept, which we first saw at the 2011 Frankfurt Motor Show, the fullsize Cross GT crossover is powered by a 3.8-liter V6 paired to Kia's hybrid system that gives the luxury crossover a combined output of 400 horsepower and 500 pound-feet of torque, as well as an all-electric driving range of 20 miles. The engine is paired to an eight-speed automatic transmission, which helps send power to the wheels through an advanced, torque-vectoring all-wheel-drive system