2014 Kia Rio Lx on 2040-cars

Auto blog

2014 Kia Optima Hybrid shows its freshened face

Think back to the 2013 New York Auto Show, and you'll recall that the already attractive Kia Optima midsize sedan was re-schnozzed for the 2014 model year. The hybrid version was left alone, visually, though its powertrain was updated to provide more oomph and slightly better fuel economy. And now, the whole thing comes full circle - the fresh-faced 2014 Optima Hybrid is making its debut here at the Chicago Auto Show.
The new look is really the only news here, with a reworked front fascia that combines restyled Hybrid-specific LED lighting elements and new enhancements that Kia says improves aerodynamics. A similar touch-up has been given to the rear end, and new 16- and 17-inch wheel designs are also available.
Under the hood, the Optima Hybrid's powertrain is unchanged, the four-cylinder gasoline-electric system still putting out a combined 199 horsepower and 235 pound-feet of torque. Fuel economy is also unchanged for 2014, with the LX model estimated to achieve 36/40/38 miles per gallon (city/highway/combined), and the higher-grade EX estimated to net 35/39/37 mpg.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia pushes back production GT to 2017

A production version of the 2011 Kia GT concept has been delayed a year until 2017, according to a report from Auto Express. Insiders tell the website that the still-unnamed vehicle's styling already has the blessing of design boss Peter Schreyer, and the four-door's shape is similar to the concept, minus the suicide doors. The production version might share a rear-wheel drive platform with the Hyundai Genesis and could include four- and six-cylinder options, plus a V8 at the top of the range. Previous reports suggested that the model would be aimed primarily at the US market with upscale targets like the Audi A7 and Porsche Panamera. Another rear-drive concept from Kia might also actually see the road, because the company is again considering building the GT4 Stinger. "We have very high intentions to put these models into production – we're working on it," Spencer Cho, the South Korean brand's head of overseas marketing, said to Auto Express. No firm plans are in place yet, but if it gets the thumbs up, the sports coupe could come a year or two after the GT. Earlier information indicated that that the two-door was out of favor at the company because sedans offered a rosier sales prognosis. Related Video: