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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

Kia confirms $1B factory in Mexico to be completed in 2016

Kia is the latest in a string of automakers to announce plans to build new or expanded factories in Mexico. The Korean company has signed a $1 billion deal to establish a plant in Monterrey in the state of Nuevo León, with construction starting in late September. If everything proceeds on schedule, the facility should be complete in the first half of 2016 and be able to produce 300,000 vehicles a year.
The $1-billion investment will create a "new, highly automated manufacturing plant," according to Kia's announcement, a facility covering 1,235 acres of land. Confirming earlier rumors, Kia will produce compact models there, but the company won't reveal specific model names, just yet. When complete, the factory in Mexico will boost the automaker's annual capacity to 3.37 million vehicles a year with 1.69 million of those in Korea and 1.68 million abroad. It will also join Kia's plant in Georgia (where the Optima and Sorento are made) as the business' other North American location.
Kia hasn't kept plans for the Mexican factory a very close secret and openly admitted it was "being considered as a possible location" to Autoblog. The country was chosen partially because of its free-trade agreements (read: NAFTA), that make it less costly to move models elsewhere, not to mention its easy access to the North, Central and South American markets. The new plant should also alleviate some of the tight supply issues Kia has had in the US.

Next-generation Kia Sorento snapped undergoing testing

Kia has been busy - a refreshed Sorento just arrived in showrooms for the 2014 model year and the Korean manufacturer is already out undergoing advanced testing in the next-generation model. How, pray tell, do we know how far along testing is? Notice any cladding, or coverings, aside from the regular vinyl camo? Right.
Our predictive talents aside, there are still a lot of questions about the next Sorento. We don't have much to go on with the technical specs, although we'll be thunderstruck if there isn't some form of the Hyundai/Kia 2.0-liter turbo under hood. Our spies report that this new model is somewhat larger than the current Sorento, hinting that it might be riding atop the same platform as the long-wheelbase Hyundai Santa Fe. That could indicate an available V6 model, as well. Judging by the profile views, we'd bet our bottom dollar this is a three-row model.
The conflicting nature of a refreshed Sorento hitting dealers and an advanced prototype out testing in Europe makes it difficult to pin down a date for the third-generation CUV's debut. We doubt we'll be seeing the new Sorento before the end of the year - a 2014 debut with a 2015 on-sale date just seems more likely in light of the newness of the refreshed model.