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Kia expects US to be Soul EV's top market

While its sister brand Hyundai invests in hydrogen fuel cell technology, Kia is entering the battery-powered electric vehicle market with the new Soul EV. The Korean automaker plans to sell some 5,000 units of its first electric vehicle around the world. While it's not saying exactly what proportion it hopes to sell in (or how many it's allocating to) any individual market, the latest reports indicate that it expects the United States to be its biggest market.
Part of that may come down to the growing popularity of electric vehicles in America, but also to the substantial incentives offered by federal and local government agencies towards buying an EV. Though the Soul EV retails for a reported 42.5 million won in South Korea - equivalent to less than $41,500 at today's rates, of which the battery alone accounts for about 40 percent - incentives will mean that the actual cost to a buyer in the US will be about half that, although Kia hasn't announced official pricing yet.
The latest electric vehicle on the market is based on the existing Kia Soul hatchback, a vehicle chosen due to its packaging vis-à-vis more conventionally shaped vehicles. The 27 kWh lithium ion battery pack adds about 330 pounds to the vehicle's curb weight, resulting in a 0-62 time of 11.2 seconds and a 92-mile range. The Kia Soul EV will initially be sold only in California, Oregon, New York, New Jersey and Maryland.

Kia wants 11 green cars by 2020

Kia will invest $10.2 billion in an effort to become a more environmentally friendly automaker over the next five years, and the recently teased Niro hybrid crossover will be just the tip of the iceberg. The Korean automaker wants to more than double its green car lineup by 2020 to 11 models from the current four with plans for new hybrids, PHEVS, EVs, and even a hydrogen fuel-cell vehicle. This green rollout will start with an Optima PHEV (the 2014 hybrid variant is shown above) with a lithium-polymer battery and will continue with the Niro CUV. Spy shots also suggest both Hyundai and Kia have other dedicated hybrids under development, and rumors hint at their arrival in showrooms in 2017. "Global market demand is shifting to electric vehicles, with oil prices predicted to rise in future," Ki-Sang Lee, the senior vice president at Kia's Eco Friendly Vehicle R&D Center, said in the investment's announcement. Kia is already familiar with fuel-cell tech thanks to public testing in 2009, but the automaker really wants to push development with a mass-produced model in 2020. The new FCEV would use a 15- percent lighter and five-percent more efficient stack versus current units, and the setup would offer an estimated range of over 497 miles. The company hopes to build 1,000 of these vehicles annually at first. The automaker's green plan will also aim to boost the brand's average fuel economy by 25 percent from 2014 levels. To make that happen, Kia will replace seven of its 10 engine families and will cut the weight of future vehicles by five percent. The next-gen models will use more efficient transmissions too. KIA MAPS OUT FIVE-YEAR AMBITION FOR GREEN CAR LEADERSHIP Green car line-up expected to grow from four to 11 models by 2020 Kia targeting hydrogen fuel cell vehicle production within five years Kia aiming to improve average fuel efficiency by 25% over 2014 levels Roadmap for low emission cars includes clean combustion, hybrid- and pure- electric vehicles, and hydrogen fuel cells 70% of current engine range set to be replaced by more efficient units Kia Motors today announced its mid- to long-term plans for the development of a greatly increased range of environmentally friendly vehicles. The brand's 'green car roadmap' sets out Kia's ambition to become a leader in the low emissions car market by 2020.

2015 Kia K900

Let's be honest, Rich America. When you drive your fullsize luxury sedans, you don't clock any laps of the Nürburgring. You don't view your car as an alternative to air travel, ready to wheel between countries at triple-digit Autobahn speeds. Heck, you don't even take the long way home. Instead, you commute in fender-to-fender gridlock looking to be assuaged by sybaritic luxuries, your ride serving as a four-wheeled extension of your living room. Yet when it comes time to vote with your pocketbooks, you overwhelmingly skew toward European driving values - German ones, more specifically. You favor the firm rides, firmer seats and quick steering of cars like the BMW 7 Series and Audi A8. What gives? That's what Kia is clandestinely asking with its new 2015 K900.
According to Kia PR director Scott McKee, this 200.6-inch bruiser of a sedan is all about "at-ease luxury." That's a notion that was once very much synonymous with American automakers' approach to big high-end sedans - effortless comfort above all other considerations. Sprawling room in every direction. Fine materials no matter where the hand falls. The automobile as an isolative cocoon. Once upon a time, Cadillac and Lincoln owned the Comfort First game, but these days, there's almost nobody playing - the Lexus LS and Hyundai Equus are the only cars in this end of the market, everyone else is busy aping German values.
Kia planners could claim that the K900 has been intentionally targeted at a different sort of customer - and indeed, during the press conference ahead of our first drive in Santa Barbara, there was some discussion of "a different kind of luxury" and seeking "confident individualist" buyers. But the truth is, the Korean premium car shoppers that this car was primarily designed for crave exactly the sort of plush luxury experience the K900 dispenses. In other words, Kia is hoping that there are a few thousand like-minded Americans willing to overlook the badge on its nose and give this car a chance.