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Kia reveals Sportspace concept ahead of Geneva

If you were wondering why Kia kept the back end of its upcoming new European concept hidden from view in the previous teaser, one look at these latest images should tell you why: Though the show car is tipped to preview the replacement for the Optima, this one's packing a wagon body-style. Dubbed the Sportspace concept, this D-segment/midsize estate was penned at Kia's European design studio in Frankfurt and is set to bow at the upcoming Geneva Motor Show. The Korean automaker isn't telling us much about it, except to emphasize that it was designed as a grand tourer "without sacrificing the performance, sustainability and economy that Kia is known for." We wouldn't be surprised, then, to see some sort of high-output hybrid system in place under the hood. The design bears all the hallmarks of a modern Kia, with the tiger-nose grille up front and clean lines throughout, but tapering back to a wagon's tail that reminds us of the Alfa Romeo 159 Sportwagon – which is no idle praise. Whether that means the next-gen Optima will be offered in wagon form in Europe (where they're in particularly high demand) or anywhere else, however, remains to be seen. Kia SPORTSPACE concept to be unveiled at Geneva (SEOUL) February 17, 2015 – Kia Motors Europe will unveil an innovative new concept, the Kia SPORTSPACE, at the 85th Salon International de l'Automobile in Geneva on 3 March 2015. Created for long distance driving, the SPORTSPACE has been designed for fast and efficient travel with maximum comfort and minimal stress, in the best grand touring tradition of the weekend getaway. Designed at Kia's Frankfurt design studio, under the direction of Gregory Guillaume, Chief Designer Europe, the SPORTSPACE features a unique and captivating body shape. The car is born out of a commitment to provide stylish and exciting transportation for four which is also spacious and functional, without sacrificing the performance, sustainability and economy that Kia is known for. Recognisably a Kia due to its signature 'tiger nose' grille, finely judged proportions and simple, clean surfaces, SPORTSPACE has a bold, dynamic shape with real road presence. At the same time, it offers a high level of interior comfort and substantial practical load space.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Kia Forte Koup is dead, long live the Honda Civic

A combination of cheap gas and high demand for crossovers means customers looking for a small, economical coupe are few and far between. Cars Direct confirmed that due to slow sales, Kia is killing off the Forte Koup after moving all 2016 models. That leaves the Honda Civic coupe standing alone in a segment that was formerly rich with competition. The only other option is moving into larger, less practical models like the Subaru BRZ, Chevrolet Camaro, and Ford Mustang. Koup sales must have been a small portion of the Forte's overall volume, as the model had its best year ever in 2016. Kia sold more that 100,000 Fortes and is making even bigger gains through the first quarter of 2017. It seems Kia's decision to cancel the Koup has been a long time coming. It was the only variant of the Forte lineup to not receive a significant refresh for 2017. Looks aside, it was hard to make a case for the Koup when going head to head against the Civic. In almost every category, the Honda beats the Kia. The Civic is slightly less expensive, more fuel efficient, and more powerful. The interior was roomier and far more refined, and at the back end the Civic will have a better resale value. It's hard to make a case for a car that's really starting to show its age. Now might be the best time to buy one, as dealers are sure to offer incentives to move the aging models off the lot. Related Video: News Source: Cars Direct Kia Coupe kia forte kia forte koup