2006 Kia Rio Sx on 2040-cars

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2014 Kia Soul gets new 'Totally Transformed' hamster commercial

The lovable, anthropomorphic hamsters from Kia are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new Soul on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.
The commercial, called Totally Transformed, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The Kia designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look below for the full, 91-second spot.

Kia Niro shares Hyundai Ioniq parts, could become an EV

It's time for the Chicago Auto Show, so it's no surprise that Kia has warmed up the chilly February air here with a green vehicle debut. This year it was the Niro, the brand's first dedicated hybrid, and it follows past Chicago debuts like the Soul EV and the Optima Hybrid. Like those vehicles, the Niro is not going to take long to get from the concept stage to showroom. Steve Kosowski, Kia Niro project manager, told AutoblogGreen that the first Niro hybrids will arrive in all 50 US states in about 11 months. The Niro will only be offered as a hybrid – both with a plug and without – but Kosowski could not say when the PHEV will arrive, other than, "a little later in the lifecycle." The standard hybrid will be certified as a 2017 model-year vehicle, but the PHEV might become a 2018, or even later. A PHEV will arrive "a little later in the lifecycle." Kia is on a mission (with Hyundai, see below) as it develops the Niro to get incredibly high fuel economy. Kosowski said that the defining mantra was, "Let's see what we can do when the resources are focused on hitting 50 miles per gallon and the only way the car is going to be built is with an electrified powertrain," he said. View 18 Photos Knowing that the Niro would have a battery allowed Kia and Hyundai engineers to plan things out together, because the Niro will share a lot of components with the upcoming Hyundai Ioniq. "The whole powertrain is essentially shared between the two," Kosowski said. "There are a few little tuning differences, but it's a 1.6 GDI, four-cylinder from the Kappa engine family that is the basis for both cars. The motor is sandwiched between the engine and the transmission, there's a clutch there. And the DCT is also shared between both cars." They both ride on the same 103-inch wheelbase, and the track width is similar as well. There might be some changes with the ratios and the tunings, Kosowski said, but the two companies are obviously working together to make these two vehicles very real, very soon. The main difference between the Niro and the Ioniq that the Kia is a CUV while the Hyundai is a sedan. "The market for electrified vehicles is changing rapidly." - Steve Kosowski Going into the process with electrification in mind meant "that the engineering, the platform layout, the way the car crashes, the way the car comes together, the way the car is assembled, all of that is engineered around having a battery," Kosowski said.

Wonder Woman Kia Sportage is anything but invisible

The spectacular partnering of Kia and DC Entertainment (the company we grew up loving as DC Comics) continues here at the New York Auto Show, with this Wonder Woman-inspired 2013 Kia Sportage. Ardent Autoblog readers will undoubtedly remember the fruits of earlier Kia/DC efforts: Batman Optima, Flash Forte Koup, Green Lantern Soul, Cyborg Forte, Aquaman Rio and Superman Optima Hybrid. (We're still trying to figure out who Cyborg is, too.)
The Wonder Woman Sportage, sporting the Amazing Amazon's particularly patriotic livery, is perhaps the most, eh, eye-catching super-Kia to date. (Actually, no, none of the superhero rides seared our eyeballs like Supe's hybrid.) Red, white and blue paint with spangled sides, an aggressively low body kit and a WW logo grille really sell the theme. Of course, The Lasso of Truth is represented too, showing up in the design as a subtle gold line that wraps around the bodywork.
As with the earlier DC concept cars, the Wonder Woman Sportage's real goal - aside from entertaining the kid-contingent of auto show goers - is to raise awareness for the We Can Be Heroes charity. The DC charitable program seeks to raise money and awareness about the hunger crisis in Ethiopia, Kenya and Somalia. Get a better look at Wonder Woman's crossover in our attached galleries and find the Kia press release below.