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In the Kia Niro Super Bowl ad, no good deed goes unpunished

After a few teasers, we finally get to see Kia's Super Bowl ad for the Niro hybrid. The ad shows Melissa McCarthy rushing off to all corners of the world to help environmental causes of all types. As soon as a call comes over the speakers of her navy blue Niro, she's ready to go. Unfortunately, as you'll see in the video above, none of her experiences go according to plan. She has a close encounter with a whale that sends her flying, rides a tree down to the ground while trying to save it, and runs from an angry rhino. The end message is that "it's hard to be an eco warrior, but it's easy to drive like one." The ad is admittedly funny, but the end message isn't exactly ideal. Fuel-sipping cars like the Niro are generally better for the environment than thirstier machines, but it's a little disappointing to see it proposed as a viable alternative to actual volunteer work to help the environment. It's a bit like wanting to go overseas to help people in struggling countries, but deciding it's too hard and buying a Fair-Trade chocolate bar instead. But hey, it's just a Super Bowl commercial, so we're probably overthinking this. And if you liked the commercial, or maybe you're just a Melissa McCarthy fan, Kia will be giving away 40 props from the commercials. You can win one of them by chatting with the NiroBot chatbot on Facebook Messenger, which provides information about the car. Related Video:

Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2020 Kia Telluride picks up second highest Top Safety Pick award

The 2020 Kia Telluride has impressed us every time we've been behind the wheel. And now it has impressive safety scores. The IIHS tested the large crossover, and it earned the second-highest rating of Top Safety Pick, just behind the Top Safety Pick + rating. In every crash test, including small-offset crashes, the Telluride received the highest "Good" rating. The standard forward collision prevention also received the highest "Superior" score since it provided adequate warning and stopped the car from colliding with a vehicle in front of it at speeds up to 25 mph. What kept the Telluride from the Top Safety Pick + rating was headlight performance, which has tripped up so many other vehicles. The base model's halogen headlights were given the lowest "Poor" rating, and the higher-trim LED headlights got the second highest score of "Acceptable." Headlights with "Good" performance are required for Top Safety Pick + rating. Also worth noting is the child seat LATCH anchor access, which was also rated as "Acceptable." As for the Telluride's competition, the Honda Pilot, Mazda CX-9, Toyota Highlander, Hyundai Santa Fe XL and Nissan Pathfinder all share the same Top Safety Pick rating. Only the Subaru Ascent tops them as a Top Safety Pick +. Going down slightly in size, the Kia Sorento and Hyundai Santa Fe also get the Top Safety Pick + rating.