Kia Optima Lx Low Miles 4 Dr Sedan Automatic Gasoline 2.4l 4 Cyl Engine White on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hyundai Motor Group reveals the E-GMP modular electric platform

Just as Volkswagen has the MEB platform for its ID. line of electric cars, Hyundai Motor Group is launching a modular architecture of its own. It's called E-GMP for "electric-global modular platform," and the motor and battery powertrain is called PE for "power electric." These components will underpin models from Hyundai, Kia, Genesis and the new Ioniq brand. The first to launch with it will be the Ioniq 5. One of the interesting aspects of this platform is that it will be designed with rear-wheel drive in mind. Like VW's and Tesla's EVs, the basic layout will feature a rear-mounted motor powering those back wheels, and the battery pack fits in the floor between the wheels. All-wheel drive will be available on some of these models with the addition of a second, front-mounted motor. That front motor will be able to mechanically disconnect from the front drive axles when not needed, allowing for less mechanical drag and more efficient driving. Hyundai is promising impressive performance from the E-GMP and its batteries and motors. The company claims that a car built on the platform could be capable of 0-62 mph sprints of 3.5 seconds with a top speed of about 162 mph. This will vary depending on motors, and Hyundai Motor Group revealed that there are three outputs of motor in development. Maximum range is expected to be 311 miles on the WLTP cycle. Hyundai didn't give exact power outputs or battery capacity in kWh, though. The battery pack is made up of standardized modules that can be added or subtracted depending on the needs of the vehicle, and the individual cells are pouch-type, similar to what GM is using in its Ultium batteries. The E-GMP cars will also support fast charging up to 800V and 350kW, so an 80% charge from empty could happen in just 18 minutes. Two-way charging will also be supported, so your electric Hyundai or Kia could provide up to 3.5kW of power to various appliances or even to another EV. Hyundai says you could run a "midsize" air conditioner and a 55-inch TV for up to 24 hours with an E-GMP car. Hyundai 45 View 14 Photos We won't have to wait long to see the first car based on this platform. The Ioniq 5, which will take design inspiration from the Hyundai 45 concept, will launch next year. The Ioniq 6, based on the Hyundai Prophecy concept, will come in 2022 and the Ioniq 7 in 2024. The first Kia model will be a crossover revealed next year, and it will have a performance variant.

Kia continues Ecology Center support, donates Soul EV

Kia is reaffirming its green side by continuing its support of The Ecology Center in San Juan Capistrano, CA. In addition to events at the company's American headquarters in Irvine, CA, the Korean automaker is donating a Soul EV for the non-profit organization to use. The Center's goal is to educate the people of Southern California in food, water supply and energy conservation. This is the third year of Kia's partnership with the group. The Soul EV should go perfectly with last year's donation of two charging stations, too. To get people motivated about the environment, the Center offers events like film screenings, classes, and camps for kids. After it hit the market late last year, the Soul EV has proven reasonably popular. Sales started exclusive to California, but Kia recently decided to broaden the offering to Texas, Georgia, Oregon, Washington, and Hawaii. The electric hatchback offers drivers 109 horsepower and 210 pound-feet of torque with an official 93-mile range from a 27-kWh, lithium-ion battery. KIA MOTORS AMERICA RENEWS PARTNERSHIP WITH THE ECOLOGY CENTER AND PROVIDES SOUL EV TO SUPPORT COMMUNITY OUTREACH EFFORTS Automaker's "Visionary" Sponsorship of San Juan Capistrano-Based Eco-Education Center Supports Awareness and Education about Food, Water Supply and Energy Conservation Partnership with The Ecology Center supports Kia's diverse corporate sustainability practices Two electric vehicle charging stations available at The Ecology Center IRVINE, Calif., June 23, 2015 – Kia Motors America (KMA) today announced the renewal of its partnership with The Ecology Center, a San Juan Capistrano, California-based non-profit eco-education center dedicated to creating a healthy and abundant future for all of Southern California and beyond. In its third year as a "Visionary" partner, Kia is providing the use of a 2015 Soul EV to The Ecology Center, which complements the two electric vehicle charging stations installed as part of the partnership last year. Kia and The Ecology Center will organize and carry out sustainability-themed learning projects at the KMA campus in Irvine, California, and in the surrounding community, and both organizations will continue work together to plan hands-on conservation and volunteer activities at The Center.