Kia Optima 2004 203815 Miles Runs Well Needs Some Work Smoke Free Car on 2040-cars

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2016 Kia Optima 2.0T Quick Spin [w/video]

Kia might live under the corporate shadow of parent company Hyundai, but don't confuse the Kia Optima for a rebadged Hyundai Sonata. That hasn't been the case for years, and the new 2016 Optima is more of its own car than ever before. Yes, both cars share a 110.4-inch wheelbase and 191.1-inch length, two engines, and under-the-skin hardware components. But you wouldn't know they were related just by looking – or by driving. In addition to the 2.0-liter turbocharged engine, Kia offers a 2.4-liter naturally aspirated four on the base end, and a 1.6-liter turbo-four aimed at higher fuel economy. For more on those powertrains, stay tuned for our full First Drive story coming in a few days. My drive time in the Optima focused mostly on the 2.0-liter turbo-equipped version, in loaded trim. Sure, I drove the fancy one, but this car feels so refined that Toyota should be worried. Driving Notes 2.0-liter turbo models use a rack-mounted steering assist motor, compared to the column mounted unit paired to other engines. It's a costly upgrade for Kia, but it offers better feedback and steering feel. Kia firsts include automous emergency braking, and high-intensity discarge headlamps with active cornering and automatic high beams. I didn't have a chance to try either feature, but I can tell you the adaptive cruise control works with minimal frustration. Another new item, first used on the Sorento, is Harmon Kardon Clari-fi digital music restoration, which claims to improve the sound quality of compressed music. I sampled the optional 14-speaker, 630-watt system with some 320 kbps MP3 files over the USB input and was amazed by the clarity and sound quality. The interior layout, with its horizontal swatch of buttons on the dash, is a clean and refreshing. It's a welcome break from more over-styled sedans that sacrifice swoopy contours for functionality. Kia focused on quality materials and feel. The push-button start is metal, models with the panoramic sunroof get ceiling mood lighting with rear LED reading lamps, and top-of-the-line SXL come with nappa leather. It goes a long way to justify the SXL's base price of $36,615. This car is quiet. The roads outside of Las Vegas are smooth, but the desert sun leaves the surface pockmarked. That's usually a recipe for tire noise, but I didn't hear any hum. Kia's product planners gave credit to the Michelin tires. I'll have to sample the car on some worse roads before giving a final impression.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Kia dealers report K900 flagship RWD sedan is coming to US

Kia has told dealers that it will bring a $50,000 to $70,000, rear-drive flagship sedan to the United States early in 2014, although it won't be called what you think. Instead of the unloved Quoris name, the full-size sedan will be called the K900.
That name change is a welcomed one, judging by our initial reactions to Quoris. Names aside, though, the K900 sounds like an interesting piece of kit. It'll be riding on the same platform as the Hyundai Equus, although we suspect Kia's car will be quite a different beast than it's corporate cousin. Automotive News is reporting that the K900 should have a pair of engines when it arrives in the US - a 3.8-liter V6 and a 5.0-liter V8. The former puts out 290 horsepower, while the V8, which is likely the same Tau engine found in the Equus, should have around 420 hp. LED headlights, adaptive cruise control and all the other trimmings expected at this price point will also make appearances on the K900.
Kia's national dealer council, Don Hobden, told Automotive News the K900 should represent "7-Series value for a 5-Series price." While Kia wouldn't comment on the new model, AN reports that it's targeting 5,000 units next year, with a limited rollout at select dealerships.