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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

Kia planning outdoorsy concept for Chicago

If you prefer vehicles with a more rugged look, then the 2015 Chicago Auto Show has quite a bounty in store. Mitsubishi will give the GC-PHEV its North American debut; Chevrolet will show the Silverado Midnight Edition, and Honda will unveil the next-gen Pilot and Acura RDX. Kia will be right along with them with its freshly announced rough-and-tumble concept for the event. Unfortunately, the Korean automaker is keeping tight-lipped about the vehicle, even the name. The brand promises the concept is based on one of its most popular models, and styling tweaks from Kia's California design studio mean a more off-road-ready appearance. When asked if the concept is a sturdier take on one of Kia's CUVs, a brand spokesperson told Autoblog, "I don't know if I would call it a crossover." The wait to learn the vehicle's true identity isn't too long, though. A teaser image and the name arrive on January 29, according to the spokesperson. We wouldn't be too surprised if Kia might not have a more rugged take on the Soul in mind. The model already gets an optional SUV Styling Pack (pictured above and below) in Europe that could serve as inspiration for this new concept. Kia Chicago Auto Show Announcement After 20 years of growth and maturation, Kia continues to carry its momentum into 2015 following a year of record sales and the arrival of the all-new 2016 Sorento CUV. Kia will embrace its challenger spirit in Chicago with the debut of an all-new concept – conceived at Kia's California design studio – that re-imagines one of the brand's most popular vehicles. Built for city dwellers seeking an adventurous escape and intended to enable a variety outdoor activities, this concept proves that practical urban wheels can also be rugged and capable. Related Video:

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.