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Sales incentive growth clustered around brands with few CUVs, trucks
Wed, 24 Sep 2014While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."
US expands probe into ZF-TRW airbag failure-to-deploy to 12.3 million vehicles
Tue, Apr 23 2019DETROIT — U.S. auto safety regulators have expanded an investigation into malfunctioning airbag controls to include 12.3 million vehicles because the bags may not inflate in a crash. The problem could be responsible for as many as eight deaths. Vehicles made by Toyota, Honda, Kia, Hyundai, Mitsubishi and Fiat Chrysler from the 2010 through 2019 model years are included in the probe, which was revealed Tuesday in documents posted by the National Highway Traffic Safety Administration. It involves airbag control units made by ZF-TRW that were installed in the vehicles. The control units can fail in a crash, possibly because of unwanted electrical signals produced by the crash itself that can disable an air bag control circuit housed in the passenger compartment, according to NHTSA documents. The electrical signals can damage the control circuit, the documents say. ZF, a German auto parts maker which acquired TRW Automotive in 2015, said in a statement that it's committed to safety and is cooperating with NHTSA and automakers in the investigation. The case is another in a long list of problems with auto industry airbags, including faulty and potentially deadly Takata airbag inflators. At least 24 people have been killed worldwide and more than 200 injured by the inflators, which can explode with too much force and hurl dangerous shrapnel into the passenger cabin. The inflators touched off the largest series of automotive recalls in U.S. history involving with as many as 70 million inflators to be recalled by the end of next year. About 100 million inflators are to be recalled worldwide. On April 19, NHTSA upgraded the ZF-TRW probe from a preliminary evaluation to an engineering analysis, which is a step closer toward seeking recalls. So far, only Hyundai and Kia and Fiat Chrysler have issued recalls in the case. Four deaths that may have been caused by the problem were reported in Hyundai-Kia vehicles and three in Fiat Chrysler automobiles. NHTSA opened an investigation in March of 2017 involving the TRW parts in Hyundais and Kias. The upgrade came after investigators found two recent serious crashes involving 2018 and 2019 Toyota Corollas in which the airbags did not inflate. One person was killed. Jason Levine, executive director of the Center for Auto Safety, a nonprofit consumer group, said the ZF-TRW case shows the auto industry thus far has learned very little from Takata.
2020 Kia Cadenza shows its new face in mid-cycle refresh
Wed, Jun 12 2019When we drove the all-new 2017 Kia Cadenza a few years back, our main takeaway was that "it's fine." There was nothing particularly remarkable about it, but it's a solid sedan. With the facelifted and refreshed 2020 Cadenza just revealed today, Kia looks like it's reaching a bit more, in an attempt to move beyond general goodness. The 2020 Kia Cadenza, teased last week, takes a stab at bold design. A concave V-shaped grille is the main styling element up front, as our eyes constantly drift to that funky chrome every time we examine the car. It looks like Kia was just riffing off the old grille, and decided to make it bigger while adding in a crease. Those headlights are new, too. They're much narrower and smaller than the old units, and we think they help the face of the new car tremendously. Kia attacked the rear of the Cadenza in a similar fashion. The taillights now stretch across the entire rear of the sedan, connected by an interesting dashed line coming in from both sides and meeting in the middle. It's just another example of Hyundai/Kia designing taillights with a sense of style. We're reminded of the new Hyundai Sonata that went in a bold new path itself at the NY Auto Show. Changes to the interior are relatively significant for just a mid-cycle refresh. There's a new, widescreen 12.3-inch touchscreen that forced a new air vent layout. Along with the rethought center stack, the center console gets changed up with a new gear shift lever and button/storage layout below that. It all comes off as a much more premium design than before. Adding further to that motif is a digital gauge cluster seen on this model. The Cadenza is supposed to be a luxurious sedan, and Kia is certainly answering the call with added tech on the interior. Unfortunately, we're still in the dark from a powertrain perspective. The Cadenza is currently offered in the U.S. exclusively paired to a 3.3-liter V6 and eight-speed automatic transmission. This reveal today was for the Korean-spec K7, (same as our Cadenza), so U.S. powertrain options remain unspoken. We'll expect details on the U.S. spec car to drop before the end of the year, and for this model to go on sale later in 2019 or sometime in 2020.
