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2015 Kia Sedona Review

We wish Ambrose Bierce had lived long enough to include the word "minivan" in his Devil's Dictionary, a reference work for the comprehensively disenchanted that defines "year" as "a period of 365 disappointments" and self-esteem as "an erroneous appraisal." We want to know how the Socrates of cynics would classify the method of conveyance that enthusiasts won't stop hating, but we just can't get rid of. Today, the minivan is adored for practical reasons – every single one on the market excels at its intended purpose. Dealers say minivans have great margins and they can't keep them in stock even when these vehicles sticker north of $40,000. A market consolidated to five automakers means strong sales for the segment leaders. Combined sales of the Dodge Grand Caravan and Chrysler Town & Country lead through June of this year with 75,840 units. The Toyota Sienna is in second at 71,381 sales, the Honda Odyssey has sold 62,636, and the Nissan Quest is barely a blip at 5,400. But the three big minivan brands aren't the only game in town. The rival Kia Sedona is an incredibly compelling package, as 20,608 owners have discovered so far in 2015. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. The Sedona's aesthetic is a box that's outside-the-box. Taken from the three-quarter view the profile is close to an urban cargo van with windows; it's a handsome package. It's the same width as its predecessor but 2.4 inches lower, wearing Kia's strongly horizontal frontal identity. We like the tabbed grille, and the intensity of the sheetmetal in front counters the chrome accents. But our SXL tester sure has a lot of brightwork – more than other minivans. From the side, the Sedona keeps up the muscular tones with a stout body that's light on distracting details. But it's hard to miss some similarities to the Odyssey – the way the glasshouse narrows toward the rear, the kink at the C-pillar, the driver's side sliding door rail running nearly to the rear lights. Yet you'd never mistake the two because the Kia, fuller and more upright everywhere, is bolder than the slinking Odyssey. It's not an old-fashioned way to haul kids, it's a way to haul kids and make a statement. Inside the cabin, that statement ends with an exclamation point. Ward's Auto put the Sedona on its 2015 10 Best Interiors list, an accolade warranted because everything inside oozes quality.

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.