2019 Kia Optima S on 2040-cars

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Kia calls reports of second US plant 'groundless'

In discussing how Kia planned to use a focus on quality to raise its brand perception and take the fight to BMW and Audi instead of Toyota, a recent article in Automotive News Europe said one of the primary constraints was production capacity; Kia simply doesn't have the ability to make enough cars to meet its aims with the plants it has.
The CEO of Hyundai-Kia is said to be reluctant to build more plants because of that focus on quality and the fact that its suppliers are stretched to the limit. The effects of that position are being felt right now with both makers losing market share, as in the case of Hyundai not being able to make enough of its Veloster Turbo for the US market.
A South Korean newspaper apparently reported last week that Kia was planning to build a second factory in Georgia with capacity for up to 150,000 units annually, and that the company would break ground as soon as this month on "KMMG2." Kia has responded to the news by saying, "The report is all groundless." The mayor of West Point, site of the current KMMG plant, said he didn't know anything about such plans, nor did the Georgia department of economic development have knowledge of a new Kia factory.

Hyundai, Kia electric vehicles to use Tesla's NACS charging ports starting next year

Hyundai and Kia say that they're adopting North American Charging Standard ports for their electric vehicles in the U.S. and Canada, which will give the vehicles access to thousands of Tesla Superchargers across the two countries and Mexico. Tesla’s Superchargers are coveted by other automakers because Tesla has more direct current fast-charging plugs in the U.S. than any other network, and its stations are in prime locations along freeway travel corridors. Hyundai Motor North America said Thursday that new Hyundai electric vehicles in the U.S. will come with the NACS port starting in 2024's fourth quarter. It will begin in Canada in the first half of 2025. Hyundai's luxury brand, Genesis, will also start using the NACS ports. Kia said it plans to build the NACS port into new electric vehicles sold in the U.S., Canada and Mexico, also in the fourth quarter of next year. “Having this kind of sprawling access to chargers will no doubt boost customer satisfaction, elevate the EV ownership experience, and enable drivers to reach more destinations across the continent on electricity,” Seungkyu (Sean) Yoon, president & CEO, Kia North America and Kia America, said in a statement. Hyundai and Kia electric vehicles with NACS ports will be able to access more than 12,000 Tesla Superchargers throughout the U.S., Canada and Mexico. This will double the size of the DC fast charging network available to Hyundai electric vehicle customers. The Tesla network will be able to support the charging speeds on HyundaiÂ’s advanced Electric-Global Modular Platform vehicles, including IONIQ 5 and IONIQ 6 and the upcoming IONIQ 7. Tesla's electric vehicle plug has steadily moved closer to becoming the industry standard. In June SAE International, formerly the Society of Automotive Engineers, said that it would set performance standards for TeslaÂ’s electric vehicle charging cords. The move by the key U.S. automotive industry organization came just weeks after Ford, General Motors and Rivian said they would join TeslaÂ’s large Supercharger network and adopt its NACS connector in new versions of their electric vehicles. Volvo Cars has also signed a deal with Tesla to join its charging network.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.