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A verified hit, Kia Soul EV will come to new markets

Today at the Chicago Auto Show, Kia introduced a new off-road Trailster plug-in concept, but the real-world news was all about how the Soul EV will be traveling to places it hasn't gone before. When Kia introduced the Soul EV in Chicago last year, it said that the car would some day be available in five states: California, Oregon, New York, New Jersey and Maryland. Today, company executives said the car will be coming to more markets – they just declined to mention where, exactly. The Soul EV is currently sold in just 17 dealerships in California, Orth Hedrick, vice president of product planning at Kia Motors America, told AutoblogGreen. "For the next stage, we were originally planning on hitting the east coast, but we are changing that around a little bit. You'll see more availability," he said. Hedrick said that the change was prompted by the simple fact that the Soul is attracting new customers. "We went back to the factory and told them it's doing very well and it's now expanded beyond an EV, it's something bigger," he said. "It's helping us get a dialogue with completely new, different customer that we normally wouldn't see in a Kia store. So we would like the opportunity to take it further." We asked if customer interest in the compliance car caught the company off guard. Hedrick said that wasn't quite the right way to look at the history of the Soul EV. "When we looked at it originally, we were trying to go beyond the compliance part," he said. "We understood, of course, that we had to do it, but we wanted to showcase something that was really strong for us, which is the Soul, and we thought it would help build out the Soul family and bring more people to see us and that's exactly what's happening. It was a little more than compliance but I think we were kind of shocked how well it was received. It's been a huge hit." "Huge" in this case means bigger than Kia's original production capacity estimates, he said, without getting into specifics. It was "significantly more than what we originally planned for," he said. The Soul EV is built in Korea and the car is sold there, the US and will be coming to Europe as well. "I don't think they're in a position to ramp up quickly," Hedrick said, "They're in the process of ramping up more and we'll have an announcement, we hope, by New York, about where we're going to go to." The New York Auto Show media days start April 1, 2015.

Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

2021 Kia Sorento caught completely undisguised at a commercial shoot

Remember when Kia just sold cheap warranties wrapped in sheetmetal? After looking over these fresh spy photos of the 2021 Sorento crossover, we'd forgive you for saying no, as those days are clearly well behind the Korean automaker.  Not even a week ago, we saw leaked images of a finished example hiding out underneath a sheet, but this week's unveiling is far more comprehensive. Our spies weren't crafty enough to position themselves for any interior shots, but we have just about every angle of the new Sorento's exterior, and quite frankly, we like it a lot.  Like most newer cars, the 2021 Sorento is rocking an almost full-width grille, but we'll forgive this unfortunate bit of trendy convention because the rest of the design looks clean, contemporary and practical.  While there are plenty of details and nuances to the sheetmetal, the overall shape is fairly minimalist. It's a classic SUV silhouette with only a slight taper to the rear glass, which should allow the new Sorento to hold a good bit of cargo even with the second-row seats intact.  Also in the rear, we see that Kia has taken a page out of some European designers' playbooks with a widely spaced "SORENTO" made up of individual letters across the bottom of the tailgate. Kia has also gone for a split vertical tail light design that places interior housings on the tailgate itself and exterior housings in the quarter panels.  This Sorento also shows what appear to be integrated exhaust finishers that are mirrored by reflector housings above them, giving the whole lower rear bumper a very futuristic look.  A Kia executive confirmed that hybrid and plug-in variants are planned for the redesigned crossover, however it's not clear yet whether (or when) those variants will come to the U.S.  We're expecting to learn more about the new Sorento soon, as we've just learned it will be revealed at the Geneva Motor Show in March.  Related Video: