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Kia Soul EV ad campaign charges up with sexified hamsters

It's official: Kia's adorable Soul-hawking Hamsters have crossed that line. It was one thing when they first hit the scene, and we got a small chuckle out of their trimmer looks for the refreshed, 2014 Soul. This, though, is too much.
This is Kia's latest commercial for the 2015 Soul EV, and it starts off typically enough. The hamsters seem to be tinkering in a laboratory attempting to modify a standard, gas-powered Kia. But then, some Weird Science-like trickery occurs and, well, the results are rather disturbing.
You'll need to watch yourself if you want to experience the horror. Take a look, and then head into Comments and let us know what you think.

2016 Kia Optima SX Limited Quick Spin

There are some questions that aren't easily answered. Is it possible to only eat one Pringle potato chip? Who decided the band Creed was a good idea? And why the heck isn't the Kia Optima more popular? That last one that floated through our heads as we tested the refreshed 2016 Optima. Kia sold just under 160,000 Optimas in 2015, while Ford sold 300,000 Fusions, Honda shipped 355,000 Accords, and Toyota moved 429,000 Camrys. The Optima's low numbers didn't make sense then, and they certainly won't make sense when sales figures for the refreshed 2016 model roll in. For the third-generation Optima, Kia applied its trademark exterior design to a segment-leading interior and one of the most comfortable driving experiences in the segment. The result is a damn fine family sedan that really ought to help Kia find its way into a lot more driveways. Driving Notes We can debate the value of top-trim family sedans until we're blue in the face, but in the case of the Optima, you want the SX Limited that we tested. It's one of the only ways to score Hyundai/Kia's stout 2.0-liter, turbocharged four-cylinder engine (the other is the $30,515 SX). At 245 horsepower and 260 pound-feet of torque, it's down on output for model year 2016 – the 2015 model had an extra 27 hp and 9 lb-ft of torque – but gains two miles per gallon in the city and one on the highway, for a total of 22 and 32 mpg, respectively. Should we lament the loss of power? That's what we did when Kia first showed the 2016 Optima at the 2015 New York Auto Show. On the road, though, it's tough to pick out the drop in output. Nine pound-feet is negligible, and unless you're regularly playing in the high part of the rev range, you won't miss the extra power. The Optima pulls hard from a standstill, developing peak torque between 1,350 and 4,000 rpm. It'll get to 60 in what we guesstimate is the high six-second range. Yes, that is slower than both the six-cylinder Toyota Camry and Honda Accord, two sedans that are also lighter than the 3,600-pound Kia. Let's remember that these are family sedans, though, and the broad torque peak (and improved fuel economy) will be more important to your average consumer than the stopwatch figures. The Optima is more fuel efficient than the Japanese V6-powered competitors. Barely. And only in the city. That means the 2.0-liter's fuel economy has improved incrementally, not massively.

2017 Kia Model Year Preview and Updates

Kia continues its growing market momentum on the strength of three all-new intros and/or updates, along with its selection as a top pick by Consumer Reports. Kia's Niro - pictured above - is an all-new hybrid, combining a fairly conventional crossover profile with front-wheel drive and up to 50 miles-per-gallon. Also of note: Later in the '17 calendar year most dealers will receive the all-new STINGER GT, first introduced at the '17 Detroit Auto Show. KIA CADENZA: Kia's upsized, upscale Cadenza presents a near-luxury ownership experience without the penalty of a near-luxury price point. Its new platform is stronger, lighter and more rigid, while the interior is dramatically upscale. Finally, the Cadenza boasts Kia's first application of an eight-speed automatic in a front-wheel drive powertrain. FORTE: Kia's sedan and hatchback enjoy freshened styling and a new, 2.0-liter base powertrain. There is also the optional availability of a whole suite of advanced driver assistance systems, including autonomous emergency braking, rear cross traffic alert, forward collision warning and Dynamic Bending Light, which allows your lights to follow the direction of your steering wheel. K900: Kia's large, rear-wheel-drive sedan is unchanged for 2017. NIRO: Kia's all-new hybrid crossover is an outlier in the hybrid segment, with the high hip point and generous greenhouse of a crossover and a projected EPA estimate of 50 miles per gallon (combined) efficiency. It is powered by a normally-aspirated 1.6-liter four and electric motor, delivering a total system horsepower of 139, and 195 pound-feet of torque. OPTIMA: Following a redesign in 2016, Kia's midsize entry enjoys package refinements, standard 18-inch wheels on SX trim, a new value package on the 1.6T and new colors. More significant is the addition of both an Optima Hybrid and Plug-in Hybrid. The Hybrid promises to be 10-percent more efficient, while the plug-in will offer an estimated electric-only range of 27 miles. RIO: New colors and a discontinued four door SX highlight the changes. SOUL: Kia's two-box box adds new alloy wheel designs, Blind Spot Detection and Rear Cross Traffic Alert on Plus and Excalibur trims. And news of two new colors pales when compared to the Soul Exclaim's new turbo powerplant, connected to a seven-speed DCT transmission. SOUL EV: UVO eco is now on EV and EV+, while all trims receive an upgraded fast charge and a second-generation Pedestrian Warning System.