2014 Kia Optima Sxl Turbo on 2040-cars

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Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Kia design chief Peter Schreyer named Hyundai-Kia President

Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.
The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.
Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.

2017 Kia Cadenza has new styling, greater efficiency

The current Kia Cadenza went on sale in the US in April 2013, and three years later a new generation arrives at the 2016 New York Auto Show. This isn't just a mild refresh of the existing sedan, either. The latest Cadenza hits showrooms in late 2016 with improved styling, a stiffer platform, and a more efficient engine. Kia is holding back the 2017 Cadenza's exact powertrain specs until closer to launch. The new sedan still uses a 3.3-liter V6, which now has an estimated 290 horsepower, and the company plans to retune the powerplant for better fuel economy. The sedan also has an eight-speed automatic gearbox rather than the present six-speed. The current Cadenza makes 293 hp and has EPA estimates of 19 miles per gallon city, 28 mpg highway, and 22 mpg combined. The model's lighter platform makes the most of the improved powertrain. The updated chassis now consists of over 50 percent Advanced High Strength Steel, which is twice as much as before. The 2017 model has the same length as its predecessor but a longer wheelbase that increases rear legroom by half an inch. Additional sound deadening and acoustic absorbing laminate for the windshield and front windows create a quieter interior, too. The 2017 Cadenza's styling is a more angular evolution of the current sedan's stodgy look, with sharper edges for Kia's tiger nose grille, which is now convex. The Cadenza's lower trim levels feature mesh in the center, but the more expensive versions have vertical fins (pictured above). The four-door also has Z-shaped signature lights in the headlights, and the same motif is on the taillights. The latest Cadenza's interior cossets occupants with more soft-touch materials and high-tech amenities. Customers can spec active safety systems like adaptive cruise control with stop and go, a forward collision warning with automatic braking, lane departure warning, and the Smart Blind Spot Detection System that can brake the wheels to keep from drifting toward an adjacent vehicle. The rapid replacement for the last Cadenza suggests Kia wants to stay relevant among large, front-wheel drive sedans, like the Nissan Maxima, Toyota Avalon, and Buick LaCrosse. The new styling at least makes the Kia look more interesting in the segment, and the updated powertrain makes sure the four-door keeps up in the class.