2014 Kia Optima Sx Turbo on 2040-cars

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Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.

2014 Kia Sorento garners five-star NHTSA rating

The 2014 Kia Sorento has just earned a five-start crash-test rating from the National Highway Traffic Safety Administration, as well as a Top Safety Pick rating from the Insurance Institute for Highway Safety.
According to Kia, the new Sorento scored well in both frontal and side-impact crash tests, while also netting high marks in rollover testing. Orth Hedrick, Kia's American director of product planning said, "Already a compelling entry in the compact CUV category, earning a five-Star rating from NHTSA makes the Sorento an even stronger contender within its segment while underscoring Kia's overall commitment to delivering safety and exceptional value to our customers."
The Sorento joins the Sportage within the Kia range, and the Honda CR-V, Hyundai Santa Fe Sport, Mazda CX-5 and Subaru Forester in netting a five-star score in the small, CUV segment. Take a look below for the official press release from Kia.

Kia continues Ecology Center support, donates Soul EV

Kia is reaffirming its green side by continuing its support of The Ecology Center in San Juan Capistrano, CA. In addition to events at the company's American headquarters in Irvine, CA, the Korean automaker is donating a Soul EV for the non-profit organization to use. The Center's goal is to educate the people of Southern California in food, water supply and energy conservation. This is the third year of Kia's partnership with the group. The Soul EV should go perfectly with last year's donation of two charging stations, too. To get people motivated about the environment, the Center offers events like film screenings, classes, and camps for kids. After it hit the market late last year, the Soul EV has proven reasonably popular. Sales started exclusive to California, but Kia recently decided to broaden the offering to Texas, Georgia, Oregon, Washington, and Hawaii. The electric hatchback offers drivers 109 horsepower and 210 pound-feet of torque with an official 93-mile range from a 27-kWh, lithium-ion battery. KIA MOTORS AMERICA RENEWS PARTNERSHIP WITH THE ECOLOGY CENTER AND PROVIDES SOUL EV TO SUPPORT COMMUNITY OUTREACH EFFORTS Automaker's "Visionary" Sponsorship of San Juan Capistrano-Based Eco-Education Center Supports Awareness and Education about Food, Water Supply and Energy Conservation Partnership with The Ecology Center supports Kia's diverse corporate sustainability practices Two electric vehicle charging stations available at The Ecology Center IRVINE, Calif., June 23, 2015 – Kia Motors America (KMA) today announced the renewal of its partnership with The Ecology Center, a San Juan Capistrano, California-based non-profit eco-education center dedicated to creating a healthy and abundant future for all of Southern California and beyond. In its third year as a "Visionary" partner, Kia is providing the use of a 2015 Soul EV to The Ecology Center, which complements the two electric vehicle charging stations installed as part of the partnership last year. Kia and The Ecology Center will organize and carry out sustainability-themed learning projects at the KMA campus in Irvine, California, and in the surrounding community, and both organizations will continue work together to plan hands-on conservation and volunteer activities at The Center.