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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Kia rolls out updated Forte, Forte5 for 2017

Kia has updated the Forte sedan and Forte5 hatchback for the 2017 model year. Set to debut this week at the 2016 Detroit Auto Show, the revisions revolve principally around updated exterior design and interior equipment. But there are a few mechanical updates as well. We saw most of the stylistic updates when Kia revealed the new K3 back in Korea a month ago. The new Forte (as we know it on this side of the world) is distinguished by a new front bumper design and what Kia calls the "tiger-nose" grille that blends into the new headlights, much like the new Optima. There are new taillights as well, and a revised interior centered around a seven-inch touchscreen display that will soon offer Apple CarPlay and Android Auto compatibility. Under the hood, Kia has replaced the 1.8-liter four with a new 2.0, mated to either a six-speed manual or a new six-speed automatic transmission. There are new driver assistance systems as well, and the Korean automaker has added a new mid-level S trim in between the base LX and top EX models, with a sport-tuned suspension, 16-inch alloys, LED daytime running lights, a rear spoiler, and chrome exhaust tip. The revised Forte sedan will be the first new model produced at Kia's new plat in Monterey, Mexico. Pricing will be announced closer to launch in the next couple of months, as will a revised two-door Forte Koup, but Kia has also announced a revised Forte5 for 2017. The hatchback features similar cosmetic updates to the sedan. The 2.0-liter four carries over unchanged, as does the punchier 1.6-liter turbo, which can now be had with a new seven-speed DCT. That engine comes in the sporty SX model, which serves as the top of the three-trim line. Scope out the full details in the pair of press releases below. 2017 Forte overview - Compact Sedan Receives Updated Design, New Powertrain and Advanced Tech, Including Android Auto and Apple Car PlayTM - 2017 Forte adds 2.0-liter engine, plus updated six-speed automatic transmission - Advanced driver assistance features including Autonomous Emergency Braking, Rear Cross Traffic Alert, Front Collision Warning, and Dynamic Bending Lights3 are newly available - Sporty S trim pumps up Forte's sport factor with exclusive interior and features Irvine, Calif., Jan. 11, 2015 – The Motor City today got an up close look at the refreshed 2017 Forte when Kia Motors America pulled the silk off the updated compact sedan at the North American International Auto Show in Detroit.

Feds investigating Kia Sorento over shattered sunroofs

The National Highway Traffic Safety Administration has opened an investigation into 64,000 Kia Sorento crossovers due to complaints from owners that the sunroof can shatter unexpectedly. This probe affects Sorento models from the 2011, 2012 and 2013 model years.
According to The Detroit News, NHTSA has received 15 complaints from Sorento owners citing sunroofs that shattered, 13 of which reportedly happened while the vehicle was in motion. No crashes have been reported from this problem, but one complaint did cite minor injuries - cuts from the shattered glass.
The automaker told The Detroit News that it "has been evaluating the performance of its panoramic sunroof as part of ongoing vehicle monitoring activities conducted as a standard practice on all Kia models." Kia's corporate cousin, Hyundai, recently had similar sunroof problems with its Veloster hatchback.