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Melissa McCarthy sent fleeing in the Kia Niro Super Bowl teaser

The Super Bowl is drawing near and with it comes a cavalcade of over-the-top and outrageously expensive mid-game ads. The cult of the commercial has grown so large that 60-second ads are getting 15-second teasers. For Kia's eighth year at the Super Bowl, the Korean automaker will be promoting its new hybrid, the Niro. The company released a new trailer hyping its third-quarter ad slot. The teaser doesn't actually feature the Niro. Instead flag-waving actor Melissa McCarthy is shown screaming and fleeing across a field from some unknown assailant, presumably the Niro's rival, a Toyota Prius, done up like the War Rig from Mad Max Fury Road. Kia promises the game day commercial will trace "a heroic and harrowing journey stretching from the polar ice caps to an arid desert" all while showing why the Niro is a new type of crossover. We really just want to know what's written on the flag. Related Video:

Good Samaritans rescue driver from sinking car in Florida

A pair of good Samaritans and three police detectives saved an elderly Florida man from drowning in his car after it crashed into a pond this week. According to Port Saint Lucie police, Hixford Banton was traveling westbound along Port Saint Lucie Boulevard in Port Saint Lucie when his Mercedes sedan was struck by another motorist attempting a turn on to the street from Arioso Boulevard. The collision caused Banton to lose control of his Mercedes. In his confusion, he ran off the road, drove across a lawn, and crashed into a pond in front of the town's City Hall. James "Randy" Brazier was across the street when he heard tires screeching, and turned to see Banton's Mercedes go into the pond. He rushed across the busy street, jumped into the pond, and swam to the rapidly sinking Mercedes to save the driver. Once Brazier reached the car and opened the door, it immediately capsized and sank to the bottom of the pond. "When I got to the guy, he was real scared, so I told him to calm down, " Brazier told the TCPalm newspaper. "I opened the door and got him out, he panicked, took us both under and then I hit the bottom, pushed ourselves back up." Brazier was assisted by another passerby named Charles Proulx, who waded into the pond to help the struggling men. Three Port Saint Lucie police detectives–Stephen Reuther, Peter Chunn, and Maiga Auguste–arrived soon after with a rescue ring and helped to pull the men out of the pond. Once everyone was ashore, salvage divers were brought in to locate the car and pull it out of the pond. Thanks to the murky water and the pond's surprising depth, roughly fifteen feet, it took divers nearly thirty minutes to locate the car. Later, at the police station, Banton said that he had yet to meet his rescuer. "Somebody I have yet to meet came in and helped me. He came to me and he said, 'I got you, I got you, are you ready?'" Banton said. "And he opened the door, and I just went out." Banton also stated that he could not swim, and that he would have died had Brazier not come to his aid. Soon after, the two were reintroduced under less stressful circumstances. News Source: TCPalm, Palm Beach Post, WPBF Government/Legal Weird Car News Kia Driving Safety Autoblog Minute accident

Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.