2014 Kia Optima Ex on 2040-cars

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Watch the 2020 Technology of the Year presentation to Kia

CHICAGO — Kia's Blind Spot System won the 2020 Autoblog Technology of the Year Award. Watch the presentation at the 2020 Chicago Auto Show as Editor-in-Chief Greg Migliore hands the trophy to Kia Corporate Communications Director James Bell, followed by a Q&A of how the tech works. Autoblog editors judged the system, which combines blind spot monitoring and active crash avoidance features, as the best in our testing last fall. Kia beat out Mercedes E-Active Body Control, Subaru DriverFocus and Ram's MultiFunction tailgate. Every year, Autoblog editors test the latest technology features. Tech of the Year began in 2013, and Tesla, Lexus and Cadillac are among the previous winners. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Related Gallery 2020 Autoblog Technology of the Year Award Presentation Kia Technology Technology of the Year Truck SUV

Kia recalling 377k Sorentos that can accidentally shift out of park

Kia has announced that it will recall 377,000 Sorento crossovers built between October 19, 2009 and January 31, 2013, which equates to model years 2011 through 2013. The affected vehicles may suffer failure in the brake-shift interlock mechanism. Put enough force on the lever and the interlock will crack or chip. Once that happens, the Sorento can be shifted out of park without stepping on the brakes. That's bad news for safety, and as the National Highway Traffic Safety Association bulletin notes, it's a violation the Federal Motor Vehicle Safety Standards on theft protection. Naturally, Kia will notify owners of the affected vehicles and ask them to report to dealers for a new brake-shift interlock mechanism. Repairs will be carried out free of charge. The official start date of the recall is November 24. Read on for the official press release from Kia. RECALL Subject : Brake-Shift Interlock Mechanism Can Chip or Crack Report Receipt Date: OCT 06, 2015 NHTSA Campaign Number: 15V626000 Component(s): POWER TRAIN Potential Number of Units Affected: 377,062 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2011-2013 Kia Sorento vehicles manufactured October 19, 2009, to January 31, 2013. In the affected vehicles, if excessive force is applied to the gear shift lever, the brake-shift interlock mechanism may chip or crack allowing the transmission being able to be shifted out of "Park" without the brakes being depressed. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 114, "Theft Protection." CONSEQUENCE: Without requiring the brake to be pressed, the vehicle may be unintentionally shifted out of Park, allowing it to roll, which may result in a crash. REMEDY: Kia will notify owners, and dealers will replace the brake-shift interlock mechanism, free of charge. The recall is expected to begin November 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC124. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.