2014 Kia Optima on 2040-cars

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Kia's Super Bowl ads all seem to put Melissa McCarthy and the Kia Niro in peril

It seems that actress and comedienne Melissa McCarthy isn't going to catch a break in this year's Kia Niro hybrid Super Bowl commercials. The company previously teased an ad in which she runs in terror from something in an arid, possibly African landscape. The latest teaser shows her in much colder climates, and this time you can actually see a Niro. The problem is, it's stranded on an iceberg. In the teaser, she calls up Kia roadside assistance to ask just whether you actually need to be on a road to use it. No answer is given, so we'll probably have to wait for the full commercial to find out the resolution. Perhaps some polar bears, recognizing the Niro's environmentally-friendly 50 mpg rating, will push her iceberg to land so she can escape. We'll surely know when both this ad and the one set in the desert will air during the third quarter of the Super Bowl. Related Video:

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

The Kia Stinger GT won't get a manual, but the US does get a louder exhaust

Kia revealed its new Stinger GT hatchback grand tourer tonight. Unfortunately for fans of the clutch pedal, a manual transmission won't come any time soon. Albert Biermann, Kia's head of vehicle testing and high-performance development, told us there are no plans for a manual. Instead, buyers will have to settle for an eight-speed automatic, which Kia's director of corporate communications, James Bell, said was chosen for its quick shifts coupled with low-speed refinement. Biermann did admit that he would enjoy driving a manual Stinger, if he had one. View 12 Photos If the lack of a manual transmission has diminished your enthusiasm for the stylish new Kia, perhaps this will help bolster it: Biermann told us that the US will get a market-specific exhaust, and it's louder than what Europe will get. He said that the US has less restrictive exhaust sound regulations, allowing up to 80 decibels. So even though the Stinger GT won't exercise your left foot much, your ears may be in for a treat. We certainly look forward to hearing it ourselves. Related Video: