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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia teases next Sorento [w/video]

We recently spotted it testing, and now Kia digitally dropped all of the cladding and obfuscation from its next-generation Sorento crossover to tease its true face. For the new model, it certainly looks as if the company's designers will evolve the current CUV's shape to be a bit more curvaceous than before.
According to Kia, the new design has a lower roofline and higher beltline than the current model, and the side windows certainly look a lot narrower than they are now. These renderings also hint at the next Sorento's more rectangular, vertical front end with the Korean automaker's now recognizable "tiger-nose grille." At the back, the styling appears to be a bit more rounded with the rear glass and taillights wrapping around slightly.
We won't have to base our opinions on renderings for long. Kia says that it will unveil the new Sorento in Korea at the end of August and will debut it to Europeans at the 2014 Paris Motor Show in early October. Scroll down to watch a video showing off some more renderings of the upcoming model and read Kia's teaser release.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.