2013 Kia Optima Sx on 2040-cars

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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Kia recalls 12k 2016 Sorento models for faulty accelerator pedal

Kia is recalling 12,361 examples of the 2016 Sorento in the US because the accelerator pedal may stop working correctly. All of the affected vehicles were made between October 27, 2014, and January 29, 2015. According to the recall documents submitted to the National Highway Traffic Safety Association, a capacitor on the circuit board for the accelerator assembly may be improperly soldered. This can trigger a fault, causing the 2016 Sorento enters Limp Home Mode or in some other cases go into Forced Idle Mode, which only allows idling speed. In either situation, the check engine or electronic stability control lights would likely illuminate, according to Kia. Still, if this fault occurs, the lack of acceleration can put drivers in danger. To repair things, Kia will replace the entire accelerator pedal assembly with an improved unit. Changing out the parts will take about an hour, and obviously this will be done at no cost to owners. According to the NHTSA documents, there have been no accidents or injuries as a result of this problem. You can also read Kia's FAQ to owners and the full report on the recall in PDF format, as well. Related Video: RECALL Subject : Vehicle may not be able to Accelerate Report Receipt Date: FEB 13, 2015 NHTSA Campaign Number: 15V089000 Component(s): VEHICLE SPEED CONTROL Potential Number of Units Affected: 12,361 All Products Associated with this Recall Vehicle Make Model Model Year(s) KIA SORENTO 2016 Details Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2016 Sorento vehicles manufactured October 27, 2014, to January 29, 2015. Due to an improperly soldered component in the accelerator pedal assembly, the driver may not be able to accelerate the vehicle. CONSEQUENCE: If the vehicle is unable to be accelerated, there is an increased risk of a crash. REMEDY: Kia will notify owners, and dealers will replace the accelerator assembly, free of charge. The recall is expected to begin in February 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC115. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

2014 Kia Forte

Kia Tries Yet Again To Prove That Compact Sedans Are Its Forte
For those keeping track, the introduction of the 2014 Kia Forte sedan marks the second time in five years that Kia has completely redesigned its compact sedan offering. Put another way, car shoppers have now had three entirely different options in this category from Kia - the unloved Spectra along with two generations of the Forte - in the same period of time that Toyota has been building the current Corolla.
If nothing else, it's clear that Kia is committed to making as big of a dent in the compact class as possible. That said, none of Kia's entries have come close to challenging the dominance of the aforementioned Corolla, Honda Civic or Volkswagen Jetta, domestic offerings like the Ford Focus and Chevrolet Cruze, or even the Hyundai Elantra, its slightly older and more subdued Korean sibling, in the race for market share.