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Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Why BMWs are cheaper than Hyundais in Korea

Bloomberg reports shifting tariff regulations have upended the traditional automotive pecking order in Korea. Thanks to cheaper import taxes, foreign brands have seen market share jump from 28 percent to 41 percent over the last two years. BMW, Mercedes-Benz and Audi have all capitalized on the shift, with domestics like Hyundai and Kia suffering at the hands of their German rivals.
Taxes on European imports have fallen from 8 percent in 2011 to just 3.2 percent today. Over the next few years, tariffs will all but be eliminated for most imports, and taxes on US-made vehicles are expected to fall to just 4 percent in 2014. By 2016, that number will be zero. Needless to say, Hyundai and Kia are concerned about the shift.
Hyundai has seen profit fall by 15 percent last quarter, and the company says it is on pace to see the slowest sales growth since 2007. The company's shares have fallen by 12 percent. In order to stem the losses, Hyundai has discounted its midsize sedans and started working on diesel engine options.

Kia teases e-AWD Trail'ster concept ahead of Chicago

Last week, Kia dropped a teaser on our heads of a new concept it would be bringing to the Chicago Auto Show. Now it's revealed another view, and this time it's revealed the name, as well. The new concept is dubbed the Trail'ster, and it's essentially a turbocharged Soul with an electric all-wheel drive system, a retractable canvas roof and a rugged design. The shot above (depicting the back three-quarters angle from low on the ground) doesn't show us much more than the previous side shot of the nose, but as you can see, the round light theme continues around back, with lower body cladding, underbody protection panels and red-trimmed, five-hole wheels wearing chunky rubber. We'll have to hold on to find out more, but from what we've seen so far, our level of interest is officially piqued. Kia to Bring Electric All-Wheel Drive Trail'ster to Chicago Aligning form and function to conceive a uniquely compelling vehicle for the city-dweller-turned- outdoor-adventurer, Kia Motors America will take the wraps off the rugged Trail'ster e-AWD concept at the 2015 Chicago Auto Show. With its bold design, fully retractable canvas roof and smartly integrated rear electric all-wheel drive system, the turbocharged Trail'ster takes Kia's iconic Soul to a new level of expression, efficiency and capability. The Kia Trail'ster concept will be unveiled at the Chicago Auto Show on Thursday, February 12, at 9 a.m. CT.