2013 Kia Optima Ex on 2040-cars

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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Kia GT getting closer to production

The Kia lineup in the US has no lack of stylish models in their respective segments, but the brand's range doesn't have a larger, sporty model to appeal to more enthusiast-minded customers. A fix for that is on the horizon, though, because the official unveiling of the production Kia GT is possibly on the way. Since debuting at the Frankfurt Motor Show way back in 2011, the GT has kept tentatively stepping closer to the showroom. Coming from the pens of Peter Schreyer and his team, the concept presented a fastback, four-door coupe that was motivated by a 3.3-liter turbocharged V6 with 389 horsepower driving the rear wheels. As far back as 2013, the vehicle was reportedly being heavily considered for production, and last year it allegedly finally received the green light. With the four-door GT nearing showrooms, the fate of the similarly sized GT4 Stinger coupe concept likely isn't quite so bright. Kia Motors America Vice President of Product Planning Orth Hedrick recently talked about the future of both vehicles to Australia's Drive. "I think for us the GT is a sedan so it has a lot broader appeal than a two-door coupe. They don't do well here. They do really, really good for 18 months and then they really fall off. You can get just as much emotional experience in a sedan, a more practical car, than a coupe," he said. According to Hedrick, the four-door coupe appeals to younger buyers who are already more interested in cars. These are just the type of people that any brand wants to grab the attention of. Finally seeing the GT in its production guise is a chance that might be on the way, too. "We'll have an announcement soon," he said to Drive.

Next Kia Sedona minivan spied

After skipping the 2013 model year and returning for 2014, the Kia Sedona is getting a full redesign for 2015, which we see for the first time in these new spy shots. The new Sedona isn't going to look as much like the 2011 KV7 Concept as we had hoped, but we definitely see some key styling cues from the Kia concept minivan.
Even though it's covered in heavy camouflage, we can see that some of the KV7's cues on the 2015 Sedona include the vertical front marker lights, the horizontal taillights and the pinched beltline starting at the C-pillar. Kia's trademark Tiger Nose grille is present and accounted for, as is the telltale dip in the windshield.
All in all, the next-gen Sedona already looks to be a significant improvement over the current, generally boring model, which dates back to 2006 and has a striking resemblance to the Ford Freestar. There is no word yet as to what will power the 2015 Sedona, but our spy shooter said that this prototype was most likely powered by a 2.2-liter diesel.