2013 Kia Optima 4dr Sdn Sx on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

2014 Kia Sedona rises from the dead, same as it ever was

Don't throw away your car seats just yet, Korean minivan enthusiasts - the Kia Sedona is back on the market. If you recall, Kia killed its minivan offering at the end of 2012 (there was never a 2013 model). But here's what's making us scratch our heads: Despite the fact that Kia did confirm that the Sedona would eventually be back, we were under the impression that it would return with a proper replacement for the aging van. (Earlier reports suggested something along the lines of that cool KV7 concept.) Instead, the reincarnated Korean minivan you see here is, well, the same as it ever was. Consider our buzz killed.
That's not to say there haven't been a couple of delightfully refreshed bits thrown into the new package. For starters, the Sedona wears a slightly updated schnoz with a redesigned grille, LED positioning lamps and standard foglamps inside the reworked lower fascia. (If we're honest, the Kia looks a bit Ford Windstar-ish from the front three-quarter angle.) There's a new 17-inch wheel design for the 2014 model year, and aside from a couple enhancements to the interior in terms of storage, that short list rounds out the full extent of the new updates.
All Sedonas are powered by the same 3.5-liter V6 that debuted in the 2011 model, producing 269 horsepower and 246 pound-feet of torque, mated exclusively to a six-speed automatic transmission. Fuel economy ratings fall in at a rather mediocre 17/24 miles per gallon (city/highway).

Kia unveils K4 sedan concept in China

Among the dozens of foreign automakers eager to showcase their wares to the Chinese market, Kia arrived at the Beijing Motor Show with the new K4. Though technically categorized as a "concept," the K4 previews a sedan which Kia intends to launch in China later this year.
The K4 is a midsize sedan measuring 186 inches long and riding on a 106-inch wheelbase that makes it bigger than the Forte (sold in the Far East as the K3) and just a few inches shorter than the Optima (aka K5). The form is draped in familiar Kia-style bodywork, with a high trunk and low nose to give it a wedge shape and a familiar if somewhat new take on the headlights and grille seen on other new models from the Korean automaker.
Power comes from a 1.6-liter turbo four (smaller than the engines available in the Optima/K5) mated to a seven-speed DCT. Kia has also fitted the K4 concept with push-button ignition, UVO infotainment system, rear-view camera, six airbags and stability management. In short, everything you'd expect from the latest product of a global automaker.