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Auto blog
Kia K900 flagship to make advertising debut during Super Bowl
Wed, 04 Dec 2013Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.
Kia rolls out updated Cee'd hatches in Europe
Tue, Jun 30 2015Kia makes some models specifically for the North American market, and keeps some models back at home in South Korea that we never see. But it also makes some for other markets, like the Cee'd. And now it's rolling out a revised version for the European market. Top Gear jokes aside, the Cee'd has been a popular model for Kia in Europe, selling over a million units since its introduction there nine years ago to take on the likes of the Volkswagen Golf and Ford Focus. The updated model benefits from revised styling inside and out, improved NHV refinement (particularly for diesel models), new tech, and several new engine options – all of which are now Euro 6 compliant. The biggest news, which we already knew, is the addition of a new 1.0-liter turbo three-cylinder engine. It's available in two states of tune, producing 99 horsepower or 118, but produces the same 127 pound-feet of torque either way. The 1.6-liter diesel option now packs a stronger punch at 134 hp (up from 126) and 210 lb-ft (instead of 195), and offers a new seven-speed dual-clutch transmission option. The remaining four-cylinder engines carry over essentially unchanged. The flagship Cee'd GT and Pro_Cee'd GT performance models benefit from some new trim inside and out, as well. The 1.6-liter turbo four carries over with the same 201 hp and 195 lb-ft, but a new turbocharger improves low-end response to cut a fraction of a second off the 0-62 time. There's also a sound synthesizer that replicates the engine note inside the cabin, and larger brakes available. European buyers will once again be able to choose between three body-styles: five-door hatch, extended Sportswagon and three-door Pro_Cee'd. There's also a new GT Line that offers the looks of the performance models without the mechanical upgrades (and commensurate hike in purchase and fuel costs). Dealers across the pond will begin taking delivery next month. Major upgrade for Kia cee'd with new look, new engines and improved dynamics 26-Jun-2015 Kia has today announced details of a comprehensive upgrade to its increasingly popular Kia cee'd, a model that has provided the foundation for Kia's continuing success in Europe over recent years. Kia's European designers have evolved the interior and exterior styling of the current cee'd into an exciting new look, with the powertrain team developing a wider range of engines and transmissions.
Kia Niro hybrid CUV teased again ahead of Chicago debut
Mon, Jan 11 2016The 2016 Detroit Auto Show just started, but Kia is already looking forward to February. That's when the Chicago Auto Show happens, and that's when Kia promises to unveil its Niro hybrid compact crossover. The company's two teaser images offer a great look at the little CUV, especially when you consider them with the earlier design sketches. The Niro is part of Kia's push to create a greener lineup through 2020, and the model packs a dedicated hybrid powertrain. Earlier reports suggest that it consists of a 1.6-liter four-cylinder and 47-horsepower electric motor with a 1.56-kWh battery. A six-speed dual-clutch gearbox will likely put the power to the road. Kia's styling centers in California and Namyang, South Korea, are responsible for the Niro's look. The designers use a narrow version of the company's tiger-nose grille for this CUV, but the high-mounted headlights create a clear family resemblance to the latest Sportage. The roofline appears to have a coupe-like arch, and the rear gets nearly rectangular taillights that angle into the hatch. If the Niro name sounds familiar, that's because Kia first used it on a slightly bulbous crossover concept at the 2013 Frankfurt Motor Show. You'll have to wait a month for all the details, but until then, enjoy the teasers and press release below. KIA REVEALS FIRST IMAGES OF ALL-NEW NIRO HYBRID UTILITY VEHICLE Kia reveals first images of all-new Niro Hybrid Utility Vehicle Exclusive first images of Niro HUV illustrates sporty and versatile design Niro HUV world premiere set for Chicago Auto Show in February 2016 Dedicated hybrid powertrain specifically developed for all-new model (SEOUL) January 12, 2016 – Kia has today unveiled the first official images of the sporty and versatile Niro – an all-new Hybrid Utility Vehicle (HUV) that's set to add a fresh dimension to the global compact SUV market. The styling of the Niro was led by Kia's design centers in California, USA and Namyang, Korea and incorporates the practicality and aesthetic allure of a compact SUV, with a sleek, aerodynamic body and subtly sculptured surfaces. Highlighting the raised rear haunches that endow the HUV with an athletic stance, the image also reveals high-mounted LED taillights that complement an uncluttered rear end. The slim character line and rear windows emphasize the car's sleek profile, while allowing greater room for the Niro's muscular wheel arches.