2012 Kia Optima Sx Turbo Automatic 4-door Sedan on 2040-cars

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Kia and CarMax pull LA Clipper sponsorships in wake of alleged Sterling comments

There's fallout across the automotive advertising world today as companies react to alarming, racially insensitive statements alleged to have been made Donald Sterling, owner of the NBA's Los Angeles Clippers franchise. Last Friday, entertainment website TMZ published excerpts from an audio recording, allegedly between Sterling and his girlfriend V. Stiviano, in which the Clippers owner said, among other things, that he didn't want her to bring black people to his games, including LA Lakers legend Magic Johnson. Sterling has yet to respond publicly to the allegations.
The story quickly gained steam over the weekend, and this Monday it has seen Kia Motors, auto sales website CarMax and insurance giant State Farm all pull sponsorship activities with the Clippers.
In a statement Kia said the alleged statements by Sterling were, "offensive and reprehensible," calling them "inconsistent with our views and values." Kia says it is "suspending" its advertising and sponsorship activities with the team, though has yet to clarify if that suspension includes commercials featuring NBA star and Clippers power forward Blake Griffin.

Kia Hotbots come back out to play with 2014 Forte

Kia is bringing back its so-called "hotbots," the slightly disturbing female robots that traipse about the uncanny valley while hustling the new Forte and "respecting the tech," for three new, humorous animated spots.
The Hotbots first debuted during Kia's latest Super Bowl spot, which followed the debut of the 2014 Forte sedan at the 2012 Los Angeles Auto Show. Each new spot follows the premise of the two originals, with the hotbots protecting the Forte while the oblivious owner stands by. Take a look at all three ads below, along with the two originals that kicked the series off.

In lifetime analysis, Kia Soul EV is way, way cleaner than diesel model

The heart of the matter is that the battery-electric Kia Soul is better for the environment. And not just because it doesn't create any emissions while on the road. From beginning to end, the Soul EV has a far lower environmental impact than its more conventional counterparts. TUV Nord, the German technical inspection group, says the Soul EV has a carbon footprint that is 40-percent smaller than the one from the diesel-powered Soul sold in Europe. That's factoring in everything from the materials that go into building the car to the recyclability once it's defunct to, of course, tailpipe emissions. Or lack thereof. Kia plans to start sales of the Soul EV in its native South Korea sometime this year and is keeping global sales expectations modest, saying it plans to make about 5,000 Soul EVs annually. The car will be priced at the equivalent of about $39,000 US in South Korea, though government subsidies will cut that down a bit. Kia hasn't set an official launch date for the car in the US, but expects for the Soul EV to be available to Americans by the end of the year, Kia US spokesman James Hope told AutoblogGreen. Check out the press release about the Kia Soul EV's TUV Nord score below and read our First Drive impressions of the model here. Kia Soul EV earns whole-life environmental certificate - Soul EV achieves major TUV Nord Life Cycle Assessment (LCA) certificate - ISO 14040 certification considers whole-life environmental impact of Soul EV (SEOUL) June 18, 2014 – The Kia Soul EV has become the latest model from the Korean brand to earn important certification for its outstanding whole-life environmental credentials. TUV Nord, an independent technical inspection organisation, has certified the new Kia Soul EV according to the ISO 14040 Life Cycle Assessment (LCA) standard. LCA examines the environmental impact of both the car and the overall manufacturing process throughout its whole life, taking into account factors such as choice of materials, tailpipe emissions and recycling. Comparing the Soul EV to its diesel counterpart currently on sale in Europe, the zero-emissions electric vehicle scored particularly strongly for 'Global Warming Potential', emitting 39.7% fewer greenhouse gases over the whole life of the vehicle, such as carbon dioxide and methane.