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2015 Kia Soul EV Prototype

Spend a few days chatting with the good people of Seoul about their neighbors to the north, and you'll find a pattern emerges. When they first start talking, South Korea's citizenry speaks openly and ardently about seeking reunification with their North Korean brothers and sisters. Yet once you get beyond casual conversation, you'll find that those hopes and wishes aren't all that they first appear to be. Quite reasonably - and despite everyone's best intentions - there's genuine fear that opening the border with communist North Korea would severely tax South Korea's finances, infrastructure and daily lives. It's almost as if reunification feels like something the general public has to say they want, even if they're really not buying into the reality.
It's kind of like the way American consumers and the media have been crying out for electric and hybrid automobiles, yet when it comes time to vote with their pocketbooks, their hearts just aren't in it. There are potential financial and infrastructure concerns, along with lingering worries about how well EVs will integrate into their daily lives. Today, hybrids and plug-ins make up about three percent of new vehicle sales, and the vast majority of those models are gas-electric models - one in particular. Pure electrics aren't yet even a drop in a very large bucket. It's exactly this uncomfortable dichotomy that rings in our heads as we drive through the traffic in Namyang at the wheel of a 2015 Kia Soul EV prototype.
Of course, one can't blame Kia for developing an electric car - it has California's zero-emissions mandates to meet, regardless of whether the segment's sales suggest there's a sound financial strategy attached. Kia officials we spoke with at this early drive of the company's electrified 'box' car seemed to tacitly acknowledge the Soul EV's difficult business case, but pointed to the company's effort to reduce its CO2 output as part of its reason for being. And besides, their beancounters' industry-wide projection for global EV sales in 2018 is 600,000 units, so there's got to be room to grow, right?

Kia calls in 87k Fortes over fan fire issue

An electrical issue on the 2014 Forte has prompted Kia and the National Highway Traffic Safety Administration to issue a recall for 86,880 vehicles across America. The problem stems from the resistor for the cooling fan that the Korean automaker has found could overheat and melt, which would increase the risk of a fire. And fires in an automobile, needless to say, are not a good thing – unless they're occurring inside a combustion chamber. The issue affects units manufactured between December 5, 2012, and April 17, 2014. Owners of said Fortes can expect to hear from Kia to arrange to bring their vehicles in to their local dealer to have the multi-fuse unit replaced – and, for those manufactured between December 5, 2012, and January 27, 2014, the cooling fan as well. Vehicles equipped with the 1.8-liter engine will also have their ECUs reflashed while they're at it. RECALL Subject : Cooling Fan Resistor May Melt Report Receipt Date: JAN 16, 2015 NHTSA Campaign Number: 15V015000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 86,880 Manufacturer: Kia Motors America SUMMARY: Kia Motors America (Kia) is recalling certain model year 2014 Kia Forte vehicles manufactured December 5, 2012, to April 17, 2014. In the affected vehicles, the cooling fan resistor may overheat and melt. CONSEQUENCE: If the cooling fan resistor overheats and melts, there is an increased risk of a vehicle fire. REMEDY: Kia will notify owners, and for vehicles produced from December 5, 2012 to January 27, 2014, dealers will replace the cooling fan resistor and multi-fuse unit. For vehicles produced from January 28, 2014 to April 17, 2014, dealers will replace the multi-fuse unit only. Owners of vehicles with a 1.8L engine will also have the engine control unit software updated. The recall is expected to begin February 24, 2015. Owners may contact Kia customer service at 1-800-333-4542. Kia's number for this recall is SC113. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

A closer look at the 2015 Kia Soul EV

Kia is set to join the fully electric vehicle space this year, with the fresh-faced 2015 Soul EV. The all-electric Soul made its debut at the Chicago Auto Show earlier this month, and Autoblog west coast editor Michael Harley had a chance to speak with Orth Hedrick, Kia's vice president of product planning, about the new electrified hatchback. In its standard form, the Kia Soul offers tons a wealth of functionality with its upright packaging, and with a new 81-kilowatt electric motor underhood, the electric vehicle should be good for between 80 and 100 miles of driving range. Charging times vary from as long as 24 to five hours, depending on your setup, and Kia is partnering with Bosch, Leviton and AeroVironment to provide different charging solutions, depending on a customer's specific needs. Take another, closer look at the 2015 Kia Soul EV in the video, below.