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Kia using quality and technology to increase sales and brand prestige

Kia is a long way from hawking the anonymous lozenge known as the Sephia on our shores. That was only 1994, though, and in less than 20 years the company has gone from judging its aspirations against Japanese budget competition to walking auto show floors checking out the German standard-bearers for tips on how to increase sales and brand prestige. In an interview with Automotive News, Kia executives laid out their plan for carving out a Volkswagen-like niche for the company whereby they could be viewed as the premium pick in a volume segment. Concepts like the Kia Cub, above, would seem to point in this direction.
Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality.
Kia's prime directive is "an unrelenting focus on quality." The Japanese brands earned a reputation for bulletproof reliability, and Kia is keen to make sure its sales targets don't impinge on its quest for better and better quality - neither in-house nor for its suppliers, a trade-off we've seen go wrong before. It has a Pilot Center that studies each new model for potential production problems before being given the approval for manufacture, and it isn't until the quality control department gives the okay that manufacture can begin.

Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

2015 Sedona shows Kia hasn't given up on minivans

Is it weird that one of the most exciting vehicles to arrive at the 2014 New York Auto Show is a minivan? Well, yeah, it's pretty odd. Still, with the design direction from Peter Schreyer, not to mention Kia's traditionally aggressive pricing, excellent warranty and solid list of high-end equipment, the new, 2015 Sedona could end up being a big winner for the Korean brand.
The design, which shares a lot of the styling that's been instigated by Schreyer since he joined Kia, looks just as good when shaped like a minivan. The grille and headlights clearly tie the Sedona to the likes of the Cadenza and K900, while features like its higher beltline and simple-but-stylish back end should do well with minivan buyers.
At first glance we aren't too enthused by the interior on the largest Kia, however. The dash looks rather plasticky, although the color scheme at work is pretty attractive. Of course, we'll need to get the big van out from under the auto show lights to render a final judgment on the cabin materials. On the space and versatility fronts, though, the Sedona looks like a winner. It will be available in either seven- or eight-passenger configurations, while the Captain's chairs on the seven-seat layout offer an ottoman that should make it even easier for the kids to fall asleep on family road trips.