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Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Kia recalls 98,000 Sedona minivans for suspension corrosion

The Basics: Kia is recalling 97,884 Sedona minivans built between June 15, 2005, and Aug. 12, 2012 over potential corrosion of front lower control arms. This is the second time Kia has recalled Sedona vans of this era for suspension corrosion issues. It's also worth noting that the Korean automaker is also recalling certain Sedona models over hood latches that could corrode. The Problem: Vehicles registered in any of the 27 states that use salt to de-ice roadways (see the complete list below) could have prematurely worn suspension components that vibrate or even break. That, as you can imagine, could lead to an accident. Injuries/Deaths: None reported. The Fix: Dealers will inspect and, if needed, replace the minivan's front control arms. Additional anti-corrosion coatings will be applied to keep this problem from happening again. Owners should expect a notice around July 25. If you own one: You can contact Kia at 1-800-333-4542 (Kia's number for this recall is SC133), or the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 for more information. Related Video: RECALL Subject : Front Lower Control Arm Corrosion Report Receipt Date: JUN 01, 2016 NHTSA Campaign Number: 16V387000 Component(s): SUSPENSION Manufacturer: Kia Motors America SUMMARY: Kia Motors Corporation (Kia) is recalling certain model year 2006-2012 Kia Sedona vehicles manufactured from June 15, 2005, through August 14, 2012 and originally sold in, or currently registered in Alaska, Connecticut, Delaware, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Utah, Vermont, West Virginia, Wisconsin and the District of Columbia. In the affected vehicles, the front lower control arms may break due to corrosion from salt water exposure such as from road salt use. CONSEQUENCE: A broken control arm can result in the loss of control of the vehicle, increasing the risk of a crash. REMEDY: Kia will notify owners and dealers will replace the front lower control arms on 2006-2007 models. 2008-2012 models will either have their front lower control arms replaced or additional anti-corrosion coating will be applied. These repairs will be performed free of charge. The recall is expected to began on July 25, 2016. Owners may contact Kia at 1-800-333-4542. Kia's number for this recall is SC133.

Kia Cadenza preparing new look for 2016

It may have only been on the North American market for a few short years, but the Kia Cadenza is a fairly old warhorse, having hit global markets back in 2010. Considering that, it seems aptly timed for Kia to be testing a redesign of its second largest sedan. Our spies expect the new Cadenza to arrive in 2016 pioneering a new design language for the South Korean brand, which will also be featured on the new Optima. Based on the Kia Sportspace that's making its auto show debut at tomorrow's 2015 Geneva Motor Show, we should expect something more aggressive than the relatively benign sheetmetal of the current Cadenza. That said, it's difficult to pick out the Sportspace-inspired details in the attached spy photos. Kia's designers look to have retained the basic greenhouse shape of the current car, although the styling from the firewall forward and from the C-pillar back is too heavily camouflaged to really pick out anything more than the new headlights, quad foglights, the un-Sportspace-like grille and taillights. Check out our gallery of spy photos, and let us know what you think. Related Video: