2011 Kia Optima Sx Turbo on 2040-cars

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Watch the Kia Soul hamsters take on 'Dueling Banjos'

The Kia Soul hamsters are back, but rather than bopping to the party tunes of LMFAO, they're delivering their own take on "Dueling Banjos." Thankfully, this commercial is more pleasant to watch than the film that helped make the banjo tune famous. Aside from the return of Kia's fuzzy mascots, this commercial also marks the welcome return of plumper hamsters. When Kia launched the Soul EV, it gave its spokesrodents a trimmer figure that made the anthropomorphic dancing hamsters even creepier. As Autoblog chief Mike Austin said when assigning this story, "Sexy EV hamsters were scary." Alongside from the two-minute commercial, Kia has included a three-minute, behind-the-scenes video called Soul Sessions: Making the Music. You can check out the main spot up top, and then get the peek behind the curtain below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Supermodel Adriana Lima kicks off World Cup fever with Kia

Americans, it has been said time and time again, will never embrace soccer. Not when we have so many other sports (like baseball, basketball, hockey and American football) to watch, cheer on and follow. But if anyone can change minds, surely it's Adriana Lima. The Latin American supermodel - best known for being a Victoria's Secret Angel - is the lust-worthy centerpiece of Kia's campaign for the FIFA World Cup, taking place this year in her native Brazil.
Kia is sponsoring this year's international soccer championship, and is kicking off its campaign with two ads in which Lima does her best to convert Americans into futbol fans and players. Which seem like a losing battle to begin with, but the least believable part of it very well might be that an international supermodel like Adriana would be driving around in an Optima or Sorento and not in a Mercedes or Maserati convertible. Of course that doesn't mean we mind watching her try, and so can you in the pair of clips below.

Autoline streaming live from Detroit Auto Show right now

As you can already see, the Autoblog team is digging deep to bring you everything from the Detroit Auto Show media days today and tomorrow, with obsessive coverage of all of the new sheetmetal, hot concepts and industry news. But we're hardly alone in Cobo Hall, and our friend John McElroy and his Autoline team have fired up a live video webcast with interviews from the show floor that you can watch right now by scrolling below. The daily streaming broadcasts start at 1:00 PM Eastern today and tomorrow, with a large number of A-list executives, designers, and product planners from both domestic and foreign automakers are expected to sit in. Interviewees scheduled to appear include Al Gardner, President and CEO of Chrysler; David Zuchowski, brand-new President and CEO of Hyundai Motor America; Doug Scott, Truck Group Marketing Manager at Ford; and Peter Schreyer, President and Chief Design Officer at Kia. For the live feed and a full list of guests for both days, scroll below. Live broadcast by Ustream [Pop-out Chat Window] Day One Al Gardner, President and CEO, Chrysler Brand Ludwig Willisch, President and CEO, BMW of North America Doug Scott, Truck Group Marketing Manager, Ford Tim Mahoney, Chief Marketing Officer, Global Chevrolet Heiko Schmidt, Head of C-Class Product Planning, Mercedes-Benz USA Filip Brabec, Product Planning Manager, Audi of America Day Two Bob Ferguson, Senior Vice President, Global Cadillac Dave Zuchowski, President and CEO, Hyundai Motor America Mike Manley, President & CEO, Jeep Brand Peter Schreyer, President and Chief Design Officer, Kia Tom Kearns, Chief Designer, Kia Design Center America Jim Lentz, COO, Toyota Motor NA Tony Nicolosi, President & CEO, Volvo Cars North America Jose Munoz, Executive VP & Chairman, Nissan Americas Auto News Detroit Auto Show Audi BMW Chrysler Ford Kia Videos Detroit Autoblog 2014 Detroit Auto Show autoline Peter Schreyer