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Superman-inspired Kia Optima Hybrid helps those affected by drought and famine in Africa

Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
The metallic blue and red sedan, which thankfully manages to look better in person than it does in the pictures, is the seventh vehicle in a 10-month partnership between the automaker, comic book company and tuner as they build themed vehicles representing all of the Justice League heros. A yet-unseen eighth vehicle will be an amalgamation of all seven Super Heroes in one.
There is no mistaking the blue metallic finish with red chrome accents, or the world's most recognizable superhero's chest emblem glowing on the hood, but you have to look closer to see the Superman logo on the rear fascia and catch the red glow from the headlights. The theme has been carried into the cabin, where occupants will find custom upholstery and Superman's iconic shield on the seats and airbag cover. While the hybrid sedan's gasoline-electric powertrain remains untouched, the Optima features flared fenders, oversize 22-inch wheels and a height-adjustable suspension that is controlled from the cockpit. Read more in the official press blast below.

Biden says U.S. is willing to continue talks with South Korea on EV subsidy

SEOUL — President Joe Biden has expressed willingness to continue talks with South Korea over recent U.S. legislation that denies subsidies to most foreign makers of electric vehicles (EVs), an official from Yoon's office said on Wednesday. Biden gave the assurance in a letter to South Korean President Yoon Suk-yeol, who had asked the U.S. president last month for help to allay Seoul's concerns that the new U.S. rules would hurt South Korea's automakers. "We assess that President Biden reaffirmed his understanding of our concerns through a personally signed letter .... it shows Biden's willingness to be considerate towards South Korean companies in the future," the official said. The Inflation Reduction Act, signed by Biden in August, requires EVs assembled in North America to qualify for tax credits in the United States, but excluded Hyundai Motor Co and its affiliate Kia Corp from EV subsidies, as they do not yet make the vehicles there. As a result, only about 20 EVs qualify for subsidies under the new rules. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Green Genesis Hyundai Kia EV tax credit

New Kia Soul Turbo gets futuristic full-width headlight treatment

When we last saw a prototype of the next-generation Kia Soul, it looked like it wouldn't look all that different from the old one, except for having trendy split headlights. As it turns out, those split headlights are more interesting than we thought. The example of the new compact hatchback shown above reveals that it will have a futuristic-looking full-width headlight treatment, something we haven't really seen since the early Mercury Sable. It's clear from these photos that the full-width lights are not the actual headlights that provide forward illumination. They're just accent lights, but the effect is still impressive. It appears the turn signals are integrated into each end of the big light. The center section also eliminates the old Soul's center grille. Below the lighting unit is an expanded lower grille and large lighting elements on either side. These are real forward-illuminating lights. In the bottom of the lower grille are a pair of foglights much like on the current model. The Soul's profile looks almost unchanged from the current model, leading us to wonder if this is a major update to the existing car, or if it is a new platform that just looks mostly like the old one. The tail end receives some major changes, though. The taillights are now almost completely visible, and although they still run up the rear pillars, they now descend lower and into the hatch area. They appear much more shapely and aren't form fitted to the body. This particular prototype also has a sporty dual exhaust tip in the center. This seems to indicate this is a Kia Soul Turbo model, as does the fact it's parked next to a Hyundai Veloster N. Not much is known about the new Kia Soul. We expect it to be roughly the same size as the current model, and we wouldn't be surprised if Kia offers all-wheel drive to keep it competitive with other tiny crossovers. As for the Kia Soul Turbo, we predict it will use the same turbocharged 1.6-liter four-cylinder that the current model and the new Hyundai Veloster Turbo use. We do hope that Kia will offer it with a manual transmission this time around. Related Video: