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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Kia Soul EV spied, shows over 250-mile range

The upcoming Kia Soul EV has been spied again at the Nurburgring. This time, it was wearing substantially less camouflage, revealing a shape very similar to conventionally powered Kia Soul prototypes. We also get our first look at the compact hatchback's interior. The interior reveals that the Soul EV should have impressive driving range, too. We'll get to the design aspects of this prototype in a moment, but first we want to address the car's range, which is shown on the infotainment display. It clearly shows that this car had 92 percent of its charge remaining, with an estimated range of 437 kilometers, or about 271 miles. That's a lot of range, and it's also in keeping with the European range estimate for the Hyundai Kona Electric, which was 292 miles. We don't expect quite that much range in the U.S., since the Kona is rated for 258 miles under EPA testing. But this makes us think the Soul could have roughly the Kona's U.S. range, which would be impressive. This could also suggest that the Soul EV will have the same 201-horsepower electric motor as the Kona and the Kona's cousin, the Niro EV. It isn't just range that's revealed with this prototype. This example gives us the best look we've had yet at the little electric. It shows us that the Soul EV shares the same boxy shape, boomerang-shaped taillights, and full-width headlights of the gasoline models. There are some unique deviations, though. While the wide headlight section is the same shape as the internal combustion model, it actually appears to house the main illuminating lights. The other version puts the lights for forward illumination lower in the front fascia. On the Soul EV, these lower light pods are still there, but they appear to be for accent lighting, maybe turn signals or possibly fog lights. The large lower grille of the gasoline Soul is also virtually gone except for a small opening at the bottom. It will be interesting to see what Kia does with all this extra space. The interior is an evolutionary take on the current model. The biggest difference appears to be a revised infotainment system with a wider screen and buttons placed underneath, rather than on each side. This being the EV model, it has a little rotary knob for shifting rather than a lever, and the instrument panel shows a speedometer and a dial that provides power information. The doors seem to have some interesting metallic trim with swoopy patterns.

2016 Kia Sorento First Drive

Teenagers are awkward, predictably provocative and generally horrible to be around – at least unless you, yourself are one. There's just something about those angst-ridden years spent trying on identities, none fitting quite right. Luckily for Kia, the automaker has just celebrated its 20th birthday in America, and fresh out of the driver's seat of its 2016 Sorento – dare we say it – we sense a touch of self-assured maturity. Don't worry; we expect the automaker's antics – including super-freak athletes jumping over an Optima at the NBA All-Star game and the employment of urban hamsters – to continue. Thankfully, offering unremarkable vehicles in pretty competitive segments seems officially a thing of Kia's history e-book. To be fair, we've seen a pleasing Korean Renaissance for a few years now, and we're not just talking hot pots and bulgogi – 2015 Hyundai Genesis, anyone? Kia Optima SX? Soul? So where exactly does this third-gen 2016 Sorento fit in? Actually, we're not sure Kia knows that either; its product planners tell us that this miraculous crossover competes with variously sized vehicles including the compact Jeep Cherokee, markedly larger Grand Cherokee, and even the family-hauling three-row Toyota Highlander. But Kia is also not completely off its rocker, because the Sorento suffers (benefits?) from severe bipolar disorder in terms of pricing. While you can get a base L model for $25,795 after delivery – there are five trim levels including L, LX, EX, SX, and top-of-the-line SXL – the fancy SXL 2.0T with all-wheel drive we tested was priced at $45,305. That's a difference of almost $20k, with the latter model reaches a completely different, almost premium demographic. And there's more. Sometimes the Sorento seats five, other times it can party hard with seven. There are three very different engine flavors to choose from: a carryover 2.4-liter four-cylinder will greet entry-level buyers with 185 horsepower and 178 pound-feet of torque. A meatier V6 – good for 290 hp and 252 lb-ft – will come on three-row models only, while the new 2.0-liter turbocharged four option, good for 240 horses and 260 lb-ft comes on two-row models exclusively. Kia will offer all-wheel drive on all Sorento models.